Volume 9, Issue 2,                                March/April 2005

DEAR READER
        BRIGID O'LEARY

Tales of a Couch Potato

Okay, I admit it. I’m a TV junkie. I used to be well-read, but since I became a true and working adult, a good deal of my downtime is spent rotting my brain in front of the television set. After a full day in front of the computer, I get home and don’t feel like reading anything much less spending any significant amount of time in front of my computer.

I’m sure you’re probably wondering what in the world my sharing this flaw has to do with window film. I wrote a column not long after I started editing Window Film magazine about how I had started noticing window film everywhere and how it changed my perspective on the world. Well, that “it’s everywhere” posture has spilled over to my favorite indulgence.

Sunday nights are forever changed in my house. While I do watch considerably more television than is probably good for me, I also have a limit. There comes a time when I reach total TV saturation and have to turn it off. This occurs most often after 8 p.m. during the week and it used to occur on Sunday nights after The Simpsons.

One Sunday a few months back, when The Simpsons wasn’t airing for whatever reason, I watched a show called Extreme Makeover: Home Edition. On some levels, it was more sentimental than I normally enjoy, but in lieu of my usual Sunday night fare it would do. Little did I know just how much this momentary drift to ABC would change my viewing habits.

The following week I didn’t watch the show and the next day I got an e-mail from another editor on the Key Communications staff. She wanted to let me know that the TV show Extreme Makeover: Home Edition had featured the use of security film and maybe it was something worth mentioning in the magazine. Soon thereafter, an episode aired again using window film. As soon as the credits rolled I knew I would be hearing from Tara (which I did) and would be writing an article about the use of window film on the show (which I have – see pages 12-15).

Well, that changed everything. My vice was warranted. Now I am compelled to watch the show regularly, for no other reason than to see if window film is being used. So now I’m hooked. 

While I still enjoy the show to the same degree I did before, I watch it with more of an eye toward seeing how or if window film will be used. I also keep an eye out for story ideas for Window Film’s sister publications, should there be a lead for one of them (such as a recent episode that dealt with mold and mold remediation, to which of course I alerted the editor of our sister publication, Mold and Moisture Management).

That’s not to say I have turned my back on the yellow brethren; I generally watch Extreme Makeover in five-minute spurts that make up the commercial breaks over on the Fox network. What happens if, in the time spent watching Homer and Bart, I miss a window film reference? Well, that “D’OH!” you heard someone yell last week was probably me.                                                                                                                                                                 WF

Brigid O’Leary is the editor of Window Film magazine.

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