Volume 9, Issue 5 September/October 2005
THE BACK PAGE
FILM IN THE NEWS
Compiled from News Reports Across the World
Window film is a popular item among consumers, and, as such, stories about it pop up almost every day in newspapers across the world. The Window Film staff has compiled a few on this page that we found interesting. To submit articles that you see in consumer or hometown press, please e-mail a link to the story to firstname.lastname@example.org or mail a copy of the article to Attn: Window Film magazine, P.O. Box 569, Garrisonville, VA 22463.
The Heat is On
Texas—During the particularly hot days of summer, consumers seek out ways to remain cool and cut energy costs across the country; in Texas, KLTV 7, servicing Tyler, Longview and Jacksonville, issued a story covering tips for doing just that, and solar protection screens and window film made the final cut.
The article titled “Tips to Reduce Your Summer Electric Bill” appeared on the news station’s website and included a brief interview with Carlos Santos, TXU Energy spokesperson.
“These are very, very easy improvements, very, very low cost, very easy to learn,” he was quoted as saying.
Readers of the article were told that the addition of solar screens or widow film on the south and west sides of homes can reduce the heat built up in a house by the rays of the sun. By deflecting heat, air conditioners won’t have to run as often or as long, the article explained, which can help cut energy costs.
Kansas City in the Know
Kansas City, Mo—Window Film reader John Helvey of Advanced Solar Film spotted an article in the Kansas City Star in which the solar window film industry got some helpful promotion.
Not only did the article interview local tint-shop owner David Wiems (K.C. Specialists in Olathe, Kan.) and customers Adam and Jennifer Miller, but it also outlined installation techniques, from cleaning to application and trim.
The author, Stacy Downs also told readers (i.e. consumers) what to expect as far as appearance, performance and longevity; however, the article did also advise homeowners that if they needed to replace windows, they should consider replacing them with windows that had low-E coated glass.
Anti-Terror Market Booming
Toronto— The terrorist attacks against humanity that have occurred in recent years have created a surging new industry: emergency preparedness. According to the (Toronto) Globe and Mail, the anti-terrorism market has seen a significant increase in products available and ensuing sales, and window film is right in the middle of it. Safety and security window film is growing in popularity among homeowners wishing to protect themselves and their families without returning to the underground bomb-shelters made popular during the Cold War, the article said, though it did point to the option of having a safe room or “cabinet shelters” that can be built into a house and serve the same function as a bomb-shelter.
Llumar Loomin’ Big on Competitive Circuit …
Seattle, Wash—The Llumar Window Film hydroplane has been all over the news with the onset of the latest round of competition. Most recently, the Llumar boat and its driver Jean Theoret were in the news for winning the Chevrolet Cup at Seafair race on Lake Washington in Seattle, covered by several different news sources, including KOIN News 6 television news out of Portland, Ore. Theoret defeated pre-race favorite Dave Villwock, who was driving Miss Elam. Finishing third was Steve David, driver of Oh Boy! Oberto, who was expected to have had a stronger race but was hampered by a stalled motor before the start of the race.
According to the news station, the win makes Theoret the first Canadian driver to win an unlimited hydroplane race in the United States since 1959.