Volume 10, Issue 4        
    July/August 2006


DEAR READER
by Brigid O'Leary

Faith and Begorrah! 
I’ve Gone Colloquial

As has been established in previous columns, I have a thing for words and I’m mildly neurotic. (Go figure.) It was driving me batty that the commercial news media uses the word “pleaded” as a past tense for plead (as in, he pleaded guilty to the crime). I felt it should be “pled,” and I even asked my friend and former Window Film editor Penny Stacey (nee Beverage) about it. Well, according to the AP Stylebook, “pled” is a colloquial term. 
This led me to look up the word “colloquial,” because I began to question if I truly understood the word. What I thought meant “provincial and indicative of the area in which one lives” actually means “characteristic of, or appropriate to, the spoken language or to written that seeks the effect of speech; informal.” I guess that’s why I’m bothered by it; because I write the way I speak. You, my readers, are well aware of this, I’m sure. It’s the way I use the word “y’all” in my column occasionally and why some of my friends and coworkers say they can hear my voice in their heads when they read my work. 

Whether or not you hear my voice in your head or not when you’re reading articles in Window Film magazine is less my concern than bringing you timely, important industry matters. As always, I strive to bring you the most relevant information on topics that shape the industry. In this issue we’re taking another look at destructive weather—what it can do for the industry and what the industry can do for itself to make the best of a bad situation. The article includes updates with company owners interviewed last year in the wake of Hurricanes Katrina and Rita, who share how their lives and work have changed since then.

In this issue, too, we meet Nick Ferry in De Pere, Wis., who has carved out a very special place in the market and is running a successful window film business in an area that is known for below-freezing temperatures in the winter. It’s also that time of year when we look at how much the Internet is shaping the industry with our Third Annual Web Guide. Oh, and Price Points this month made for some interesting phone calls, too. 

On a side note, a good friend of mine from high school recently contacted me. In the course of catching up, we got to talking about pets and she mentioned that she wanted to get a dog for security because when her husband has to work late or is out of town, she feels a little uneasy about the glass around her front door and the back door, which is also glass. I immediately recommended that she look into security window film and was gratified that she at least would entertain my idea—and was amused that she promptly asked the typical consumer question, “Does it have to be tinted? I know it can reduce fading, but I really like having natural light in my house.” Yes, Sonya, it can do both. wf

Brigid O’Leary is the editor of Window Film magazine.

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