WindowFilm - 2006 - May/June

Volume 10, Issue 3 May/June 2006

THE BACK PAGE

Film in the News
Compiled from News Reports Across the World

Window film is a popular item among consumers, and, as such, stories about it pop up almost every day in newspapers across the world. The Window Film staff has compiled a few on this page that we found interesting. To submit articles that you see in consumer or hometown press, please e-mail a link to the story to boleary@glass.com or mail a copy of the article to Attn: Window Film magazine, P.O. Box 569, Garrisonville, VA 22463.

How Lowe’s® Can You Go?
CINCINNATI—It may or may not be the publicity the window film industry wants, but do-it-yourself (DIY) window film got some coverage in the Cincinnati Enquirer. Staff writer Joy Kraft mentioned the general benefits of window film that most members of the industry would also be quick to point out and additionally noted that “we’ve noticed more DIY films taking on decorative responsibilities beyond the faux stained glass so prevalent—and regrettably so—in the past.”

Kraft listed off additional aspects of decorative film, positive selling points for both DIY and professionally installed window film, including the provision of privacy and light, the options of “muted colors and patterns to complement many a décor,” and the fact that window film offers an alternative to traditional window dressings. Kraft recommends the Lowe’s Home Improvement website for a “Window Film 101 crash course.”

Zoom Zoom
FORT WORTH, Texas—Texas Motor Speedway officials know a good thing when they see it, apparently. According to ILikeRacing.com, the motor sports complex unveiled a two-story, multi-purpose facility designed to meet the needs of television and radio media from all ends of the broadcasting spectrum.

The facility, the Victory Lane Broadcast Center, utilizes window film “to reduce glare or offset sunlight” on the windows of the second story, which houses seven, individually enclosed studios, according to the article.

Film on Film
HUNTINGTON, W.V.—The two film industries—window film and celluloid—crossed paths once again in Huntington, W.V., where the local (Huntington) Herald-Dispatch reports that Warner Brothers’ will be filming a new movie, “We Are Marshall.”

Much of the filming, reportedly scheduled to begin April 3, will take place on the campus of Marshall University. Local window film shop owner Wil Scarbro, owner of Pro Tint and Graphics, and a local glass shop were called upon to ensure that the windows of the campus’s James E. Morrow Library match.

“We’re removing three of the windows that were factory tinted and putting in clear ones,” Scarbro was quoted as saying.

The article also noted that Scarbro was asked to apply window film to some of the windows on the library’s third and fourth floors.

The movie will chronicle the 1970 plane crash that killed 37 members of the Marshall University football team, 12 coaches, 21 fans and the flight crew. The movie will star Matthew McConaughey (above) as Coach Jack Lengyel, who, along with several surviving members of the team, kept the program going in the wake of the accident. WF