Volume 11, Issue 1 - January/February 2007

Dear Reader
Resolutions Revisited
by Penny Stacey

Until this past November, it had been three years since I’d attended a SEMA Show. I had attended the SEMA Show every year from 2000 through 2003, so I thought I was a well-versed attendee. I thought I knew exactly what to expect.

Little did I know that the only part of my expectation that was correct was to wear comfortable shoes; this will never change.
I embarked on the SEMA Show on Tuesday, October 31, straight from the airport with luggage in hand. The show was still massive—nothing new there. What I found when I arrived at our booth, though, was the surprising part.

The booth was booming; we actually handed out so many subscription forms that we had to make extra copies of the form early in the show. 

Visitor after visitor came by—many were long-time industry members, some were brand-new, some were looking to branch out.

This was quite a change from the SEMA Show to which I had become accustomed; when I’d attended the show in the past, window film seemed to be a small part of the event. 

Not only did tons of attendees stop by the booth, we had attendees from all over the world. I met window film installers from Australia, Denmark, Japan, the United Kingdom, Mexico, France, Turkey, El Salvador and Puerto Rico (to name a few).

Soon, I walked the trade show floor and discovered yet another growth; no longer does window film occupy a small corner of the SEMA Show. The window film manufacturers, distributors and tool suppliers were spread throughout the Restyling and Accessories Hall, and the number had grown exponentially. Likewise, exhibitors also traveled from far and wide to exhibit at the show. As you’ll see in my wrap-up of the show, which is available online at www.windowfilmmag.com, there were window film exhibitors for Singapore, Taiwan and even a first-time exhibitor from Korea, Mappro. 

By the end of the show, I was dumbfounded by how much the industry had changed; the products may have been very similar (though I was very interested in the rise of products designed to fit with a vehicle’s electronics system) but the people themselves were quite different. Yes, I saw many familiar faces, but I also met many new people and came to the realization that the industry is definitely growing rapidly.

Speaking of growth, in this issue there are several articles designed to help you grow your own business. On page 10, find out how working with architects and designers can be the secret to gaining some new business and contacts. On page 16, read about how diversifying into the area of signage can provide your company with some additional income. 
Both articles are written by Les Shaver, former editor and contributing editor to Window Film magazine. With this issue, Key Communications, publisher of Window Film magazine, welcomes Les back as editorial director for Window Film and its sister publications.

Finally, there is a preview of the International Window Film Conference™ on page 20. The Conference is designed specifically for your business and is also slated to be an international affair.

I hope to see you there. 

Penny Stacey is the editor of Window Film magazine.

WINDOW FILM
© Copyright 2007 Key Communications Inc. All rights reserved.
No reproduction of any type without expressed written permission.