Volume 11, Issue 2 - March/April 2007
XPEL Joins NASCAR in the Race
Editor’s Note: “Paintworthy” is a new department that will focus on the paint protection sector of the industry. Please send news and new product information to
“XPEL was able to capture the latest 2007 paint protection patterns working in conjunction with various NASCAR race teams such as Roush, Yates, Ginn, Evernham, Waltrip, Wyler and Red Horse,” says Steven J. McAuley, XPEL’s chief executive officer. “Our design efforts included the development of products for the Dodge Charger, the Dodge Avenger COT, the Ford F-150 Truck and both the Toyota Tundra and Camry, in which the Camry happens to be a new addition to the field this year.”
In addition to its NASCAR involvement, XPEL engaged the services of Martin E. Janis & Co. Inc. to help improve its corporate visibility through a proactive financial public relations campaign.
The company also signed on a new dealer in French Polynesia. The new dealer, CASTOR, is located in Tahiti. The relationship between the two companies arose from the 2006 SEMA Show. The company’s owner, Rapael Castor, believes his market should be a good fit with XPEL due to CASTOR’s location.
“I will achieve a great deal of success with XPEL protection products, as our roads have so much debris that damages vehicle paint and headlights,” says Castor. www.xpel.com
Stop Throwing Stones with Avery Dennison
Interwest Focuses on Paint Protection
In addition, the company offers certified applicator training, Z-3 knife training, automotive window film, tools and accessories, all sizes of bulk rolls of film and wholesale pricing. www.interwestdc.com