Window Film - 2007 - September/October

Volume 11, Issue 5 - September/October 2007

More than Just Products
The SEMA Show is about more than star-spotting and new products. The event also offers some educational opportunities that may be of key interest to window film professionals:

Monday, October 29, 2007
8:30 a.m. – 10 a.m.
Customer Service Excellence, How to Win and Keep Customers
Sam Allman, TPG Speakers.
This session promises to teach the ways-and-means of other companies for reaching customers’ hearts and transforming them from occasional buyers to loyal customers.

8:30 a.m. – 10 a.m.
Signage Can Be A Secret Weapon
Rick Segel, Rick Segel and Associates
Find out how and why the effective use of signage can have the single biggest impact on your sales volume.

10:15 a.m. – 11:45 a.m.
Get Maximum Bang for Your Marketing Bucks with Little or No Money
Bob Negen, WhizBang! Training
Find out how to effectively use your money to increase sales, create new and loyal customers and increase and generate excitement about your business.

2 p.m. – 3:30 p.m.
Electronic Marketing Secrets Techies Don’t Tell You
Bob Negen, WhizBang! Training
The purpose of your website is to bring more people into your store and add more money to your bottom line. Find out how you can ensure a successful website endeavor.

Tuesday, October 30, 2007
2 p.m. – 3:30 p.m.
Use Electronic Marketing to Increase Profits & Reduce Costs
Brian Offenberger
Find out how low-cost, simple, electronic marketing tools can boost your bottom line. They can also be used to improve customer relationships and increase lifetime customer value.

2 p.m. – 3:30 p.m.
Understanding Your Brand and How It Can Work for You
Dan Martens, MISIX Inc.
Brand is a marketing principle every business should understand. Find out how your brand works, or can work, for your business.

Wednesday, October 31, 2007
8:30 a.m. – 10 a.m.
10 Things You Can Do Today to Improve Your Website Results Tomorrow
Brian Offenberger
Newcomers and veterans alike will find detailed information on free or low-cost actions that improve the results of a website and online marketing.

8:30 a.m. – 10 a.m.
How to Manage Your Telephone for Bigger Profits
Nancy Friedman, The Telephone Doctor
Friedman says every telephone call is a business opportunity and how that call is handled is critical. She will share five phrases to avoid that are guaranteed to move your customers to the competition.

2 p.m. – 3:30 p.m.
Countermen Training: Phone-to-Sales Complete the Circle
Nancy Friedman, The Telephone Doctor, and Tom Shay, Profits Plus Seminars
Friedman and Shay team up to ask: “Will your counterman be just another person sitting on a stool behind the counter, or will they be helping the customer make the best choices?” Bring your staff to this session and they’re promising salespeople that can complete the circle and make the sale.

Thursday, November 1, 2007
8:30 a.m. – 10 a.m.
Guerilla Marketing – Using Technology
Dan Martens, MISIX Inc.
Consumers look for information and recommendations from resources before making a purchase. As technology changes, so should the way you reach consumers and encourage them to purchase.

10:15 a.m. – 11:45 a.m.
Trends and What the Future Holds for the Specialty Automotive Market
Jim Spoonhower, SEMA, Scott Wolin, Wolin & AssociatesFind out what to expect in fads that will impact the performance parts and accessories industry. This session will explore vehicle styling trends, shifts in new-vehicle sales by segment, changes in consumer demographics, trends in choices of product used for personalization and much more.