|
feature
On Display
Decorative Films Can Add Visual Interest and Style to Most
Any Install Application
When it comes to creating a design statement, decorative
window films are a popular choice for a number of reasons. Decorative
films are available in a variety of colors, patterns and styles to meet
any design aesthetic and can also be used in both exterior and interior
applications.
“Glass is being used at an increasing rate in buildings. Decorative glass
film products are being spec-ed by builders and architects to add art
and designs to the large amount of glass in buildings,” says Richard Purdum,
owner off Solar Graphics in Clearwater, Fla. “Decorative window films
take advantage of and use the light from the glass whether the light source
comes from the sun or from inside lighting. These design opportunities
are being utilized by architects by the introduction of decorative films.”
“Although artistic ability is a big plus when undertaking more complex
decorative window designs, a variety of techniques can be used to trace
cut an image into film,” explains Egan Hernandez, director of marketing
for Johnson Window Films. “Such techniques include printing a design template
on paper, projecting an image onto the film, or using simple shapes such
as squares, circles, and triangles. Popular applications include designs
that promote a particular business attribute, such as a tropical scene
for a travel agency, waves for coastal-based tourist stores and simple
circles and squares for corporate environments.”
In addition to providing architects and homeowners with an aesthetic option,
decorative films can also provide an opportunity for installers.
“Most of the dealers purchasing decorative window films are the more progressive
window tinters in the market. They see the market changing—changing customer
needs, more competitors, changing product lines,” says Purdum. “The dealers
who recognize these changes and want revenue increases are the ones that
will expand in this direction and take the markets available to them.
It’s creative business survival strategy.”
Purdum adds, “There is an abundance of markets for decorative films, including
an unlimited amount of point-of-purchase retail storefront work to design
and install. There are thousands of builders and architects to introduce
the products to and there are millions of square feet of glass out there
to cover with decorative designs.”
Visit
the digital edition to check out some innovative decorative film applications
on pages 33-35.
WINDOW FILM
© Copyright 2010 Key Communications Inc. All rights reserved.
No reproduction of any type without expressed written permission.
|
