Volume 14, Issue 4 - July/August 2010

feature

On Display
Decorative Films Can Add Visual Interest and Style to Most Any Install Application

When it comes to creating a design statement, decorative window films are a popular choice for a number of reasons. Decorative films are available in a variety of colors, patterns and styles to meet any design aesthetic and can also be used in both exterior and interior applications.

“Glass is being used at an increasing rate in buildings. Decorative glass film products are being spec-ed by builders and architects to add art and designs to the large amount of glass in buildings,” says Richard Purdum, owner off Solar Graphics in Clearwater, Fla. “Decorative window films take advantage of and use the light from the glass whether the light source comes from the sun or from inside lighting. These design opportunities are being utilized by architects by the introduction of decorative films.”

“Although artistic ability is a big plus when undertaking more complex decorative window designs, a variety of techniques can be used to trace cut an image into film,” explains Egan Hernandez, director of marketing for Johnson Window Films. “Such techniques include printing a design template on paper, projecting an image onto the film, or using simple shapes such as squares, circles, and triangles. Popular applications include designs that promote a particular business attribute, such as a tropical scene for a travel agency, waves for coastal-based tourist stores and simple circles and squares for corporate environments.”

In addition to providing architects and homeowners with an aesthetic option, decorative films can also provide an opportunity for installers.

“Most of the dealers purchasing decorative window films are the more progressive window tinters in the market. They see the market changing—changing customer needs, more competitors, changing product lines,” says Purdum. “The dealers who recognize these changes and want revenue increases are the ones that will expand in this direction and take the markets available to them. It’s creative business survival strategy.”

Purdum adds, “There is an abundance of markets for decorative films, including an unlimited amount of point-of-purchase retail storefront work to design and install. There are thousands of builders and architects to introduce the products to and there are millions of square feet of glass out there to cover with decorative designs.”

Visit the digital edition to check out some innovative decorative film applications on pages 33-35.



WINDOW FILM
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