SEMA Stays Strong
Exhibitors and Attendees Continue to Flock
to the Automotive Specialty Products Event
by Katie Hodge
Despite a struggling economy, exhibitors and attendees won’t
give up the chance to see it all at the Specialty Equipment Market Association’s
(SEMA) annual trade show. Companies from all over the world will gather
in Las Vegas to display the best they have to offer. SEMA, which takes
place November 2-5 in Las Vegas, has divided the more 1,500 exhibitors
into 12 sections to make the show more visitor-friendly.
SEMA also ensures that there are plenty of educational opportunities available
to those in attendance. On the schedule this year are seminars on topics
ranging from “New Car Buyers’ Aftermarket Intentions” to “Borrowing Money
In Today’s Credit Jungle” to “Stand Out From the Crowd: Defining Your
Company’s Value Proposition.” And for those in attendance who learn better
hands-on, SEMA also has an enormous volume of demonstrations taking place
on the show floor.
Entertainment and special guests will grace the stages and entertain attendees
during the show. James Gregory, once described as “America’s Funniest
Man,” will keep the crowd laughing at the SEMA Industry Awards Banquet.
Other special guests include legendary off-road racer Rod Hall, Stacey
David from SPEED’s show “Gearz,” MTV host Funkmaster Flex, the
“Queen of Cars” Genevieve Chappell and many more.
Even with all the events going on, the highlight of the show continues
to be the exhibitors. Over the next two pages check out what some of the
window film companies plan to showcase during the week.
Booth #12225- Sun-Gard
Solamatrix, based in St. Petersburg, Fla., will feature new additions
to its Sun-Gard window film including the new charcoal automotive window
film series. This 1.5 premium-grade film is available in high-performance
or non-reflective films.
Sun-Gard will also show its new paint protection product, DefenZall paint
protection film, which has a seven-year manufacturer’s warranty. Both
products will be available for hands-on demonstrations.
Enjoy the View
Booth #12317- WINTECH
Buena Park, Calif.- based WINTECH will showcase a few of its film products
including NANO technology-based, environmentally friendly, energy-saving
films. These films are designed to protect the consumer from the sun’s
harmful UV rays and feature spectrally selective coatings.
In addition, WINTECH will also feature its Lovely View Design art films.
The company says this line, also referred to as LOVIEW, allows consumers
to combine individuality with function.
Beyond the Pages
Booth #12115- Window Film Magazine
Window Film magazine will be on-site with all of the latest news and industry
updates directly from the show floor. Stop by and introduce yourself to
the staff, pick up a copy of the magazine and keep an eye out for the
Film’d crew as they roam the show floor to shoot video for an upcoming
Booth #12325- American Standard Window Film
American Standard Window Film (ASWF), a division of Erickson International
and based in Las Vegas, will celebrate its one-year anniversary at the
SEMA show this year. ASWF will be showcasing its five lines of automotive
films. The lines also feature point of purchase marketing materials and
Booth #11811- Solutia
Solutia will roll into Las Vegas with plenty to show. The St. Louis-based
company will display its various film lines including LLumar, Hüper
Optik, FormulaOne High Performance Auto Tint and V-Kool. In addition to
the film lines, paint protection film and high-performance film installation
demonstrations, Solutia will also feature its new line of car care kits
for consumers. The Window Film Care Kit and a Paint Protection Care Kit
will both be available and can provide businesses an add-on option for
customers, according to the company.
Booth #11925- SunTek/Commonwealth Laminating & Coating
This year at SEMA SunTek/Commonwealth Laminating & Coating will offer
a close-up look at its newest automotive window film. The company will
showcase its CarbonXPTM film, which is available in seven different VLTs
(5, 18, 35, 45, 55, 70 and 80 percent) and has a lifetime warranty, which
includes peeling, cracking, adhesive failure, and fading. The company
says the film has the same characteristics as its Carbon line, but has
10-15 percent better solar performance.
Booth #11959- Nexfil USA
Nexfil USA will provide booth visitors with a first-hand look at its line
of films. The company will have demo cars on site for attendees to see
actual installation of its films. Nexfil USA will also make its Nano IR
films interactive by allowing attendees to perform heat-rejection testing,
which will allow them to see the results first hand.
for more information including hotel reservations, show registration and
for a complete list of exhibitors.
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