By Katie Hodge
Across the globe, everyone cheered as the New Year started. Among friends
and via television everyone started proclaiming their New Yearís resolutions
and hoping that 2011 would bring success in personal and professional
ways. I, for one, am not a big fan of resolutions. I never seem to keep
them and, frankly, they seem like just another bunch of hopeful wishes.
How many people really make it past the first three or four days of going
to the gym? In fact, arenít resolutions more about what you failed to
do in 2010 than what you are going to do in 2011?
So my resolution this year is not to have a resolution based off of last
yearóthink of it as an anti-resolution. Therefore, I choose to look forward
and I am excited for 2011.
The window film industry has a lot to look forward to as well. Consumers
are becoming more aware of window film and its benefits and when you look
at the amount of glass that is as yet unprotected by film, the opportunities
are endless. While so many industries are struggling to make money, the
window film industry has maintained its success and even managed to grow.
If the SEMA show was any indication, paint protection film is going to
take off. Tinters and shop owners were intrigued by demonstrations and
stopped to watch and discuss what they were seeing. In addition to paint
protection, our two-part article on vehicle wraps sparked a lot of interest
in vehicle wraps as a value-added option for window film businesses. Donít
be surprised if you hear more about wraps in 2011.
We canít talk about the future and not mention the advancements that are
being made to improve film. Technological advancement is at an all-time
high and our products are better than ever. There truly is a product for
any need. Iím raising my glass to technological developments in 2011.
I am curious what we will be talking about this time next year.
We also have lot of exciting things happening here at the magazine. Our
Filmíd video series has sparked a lot of interest and Iíve found that
itís a great vehicle to tell you a story in a new way (you can find all
of the current episodes at www.windowfilmmag.com/studio).
We are also reporting real time with our Facebook and Twitter pages. If
you donít have time to check the website every day you can get the latest
news straight to your newsfeed or Twitter account. Head over to www.windowfilmmag.com
and click on the Facebook, Twitter and Linked In icons to connect with
us. We also want to encourage you to get interactive. If you do a window
film job that you think is particularly cool send it over to us and we
may put it up on our Facebook page for our friends to see.
Also, we hope you make September one to remember. The 2011 International
Window Film Tint-Off and Conferenceô will be taking place in Memphis,
Tenn. September 15-16. The best tinters in the business will be there
to show off their skills. Education will also be a part of the two day
event, which will be co-located with Auto Glass Weekô. I look forward
to meeting you there.
As this New Year begins allow yourself to be excited about what your window
film future has in store for you. Check out something new and let us know
how 2011 is treating you.
© Copyright 2011 Key Communications Inc. All rights reserved.
No reproduction of any type without expressed written permission.