Solamatrix Acquired by Madico
Solamatrix has been acquired by Madico. An announcement was issued by
the president and CEO of Solamatrix, David Fletcher, saying that both
companies plan to continue serving their markets independently.
“We are pleased and proud to become a part of Madico’s worldwide operations,”
said Fletcher. “The synergistic opportunities are enormous because we
can leverage corporate strengths from both companies in technology, manufacturing
capability and marketing expertise to expand the success and rapid growth
of our window film business. Our range of product offerings will increase;
our product quality and customer service will reach new heights, and as
we expand our operations, our employees and customers will share in what
promises to be a very exciting future.”
“This is an exciting time for Madico, one of the oldest names in the window
film industry. Consecutive years of growth have driven us to seek expansion
capacity to meet customer demands,” said Bob Connelly, Madico president
and CEO. “Our ability to gain that capacity and link our future activities
with Solamatrix, one of the youngest and most dynamic organizations in
the industry, is a strategic win for both organizations. Through this
acquisition, Madico demonstrates its long-term commitment to the window
films market and positions us for continued growth while maintaining the
quality and service our customers expect.”
Solar Gard® Releases Results of Environmental Product
Solar Gard Window Films, a division of Bekaert Specialty Films, has completed
an environmental product declaration (EPD) in regards to their window
film. The EPD can scientifically prove that Solar Gard’s architectural
films can have a positive net environmental impact. Essentially, it has
been proven that these films save enough energy to outweigh the cost of
The EPD is an assessment of the environmental impact of a product. Solar
Gard had the EPD performed under ISO 14040 and 14025 standard for Life
Cycle Analysis (LCA) which is accepted across the world as a comprehensive
validation of a product.
After reviewing Solar Gard’s results it was clear that the company was
serious about understanding the importance of their product.
“Solar Gard’s is the largest EPD ever completed,” confirmed Julien LaFond,
principal of Altanova, the organization that reviewed Solar Gard’s EPD
data. “Their use phase analyzed the broadest number of geographies and
building types, and they studied more products than any other manufacturer
Solar Gard challenges other companies to back up their “green” claims
and be able to prove the science behind their product.
“We believe all manufacturers making environmental claims should commit
to transparency and this study proves scientifically that Solar Gard window
films are a viable and legitimate energy-saving and environmentally-responsible
solution for improving the building envelope. It is shocking that so many
companies claim environmental and energy-saving attributes when they do
not have the science to support what they say. Claiming there are no international
standards by which to measure the environmental impact of a product is
simply an excuse to continue greenwashing,” states Christophe Fremont,
president of Solar Gard.
Hodge Promoted to Editor of Window Film
Key Communications Inc., publishers of Window Film magazine, has announced
the promotion of Katie M. Hodge to the position of editor of Window Film
Hodge, who holds a degree in journalism and electronic media from the
University of Tennessee, has served previously as the assistant editor
of Window Film magazine. She has also written for Window Film and other
publications as part of the Key Communications editorial team for more
than two years.
“I’m excited to continue to keep the window film industry
informed on the latest news and products,” says Hodge. “I’m looking forward
to using a fresh approach in the way we report the news and bring new,
innovative stories and ideas to the industry.” She succeeds Ellen Rogers
as editor. Rogers will continue to edit Key Communications’ Architects’
Guide to Glass and Decorative Glass publications.
“Katie has really made the window film industry her own,” said Window
Film publisher Debra Levy. “We are delighted to see her in this new expanded
The announcement comes just months before the next International Window
Film Tint-Off and Conference™, to be held in Memphis Sept. 15-16. “I hope
everyone who hasn’t yet, gets a chance to meet Katie there,” Levy said.
Hodge can be reached at firstname.lastname@example.org
or 540/720-5584, ext.130.
Room Block Opens For International Window Film Tint-Off
Discount rooms are now available to International Window Film Tint-Off
and Conference™ attendees for only $99 per night plus tax at the Memphis
Marriott Downtown. The event, managed by Window Film magazine, will be
held September 15-16, 2011 in Memphis.
You may reach the hotel directly at 888/557-8740 or reserve online. You
must reference that you are with window film to receive the discounted
IWFA Urges Congressional Leaders to Keep Window Film
Included in Tax Credits
During the final days of the congressional session, the International
Window Film Association (IWFA) sent a letter to congressional leaders
asking them to continue to include window film products in energy legislation.
Regardless of the outcome of the legislation, since the IWFA has been
active in advocating window film, the industry is believed to be in a
favorable position with both Houses.
A letter was delivered to the Senate and the House of Representatives
and had been signed by manufacturer members of the association including
3M Company, HanitaTEK, Solutia, Madico and Solar Gard Specialty Films.
“We appreciate the work of industries like window film who understand
the importance of pushing through legislation like Home Star during this
critical time,” responded Senate Energy and National Resources Committee
Chairman Jeff Bingaman, a democrat from New Mexico.
There were no updates to the legislation at the time of press.
© Copyright 2011 Key Communications Inc. All rights reserved.
No reproduction of any type without expressed written permission.