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DearReader
By Katie Hodge
Product of Environment
How many times have you heard people refer to others as a “product of
their environment?” The phrase truly applies to me. The way I interact
with others and my temperament is truly a product of the environment in
which I was raised. The type of employee I have grown to be is a product
of my work environment. Even my dog’s personality is a product of the
environment in which she was raised (spoiled and happy). Surroundings
and environmental conditions are such powerful factors that they can actually
change the type of people we are and where we are going.
For some reason, being a product of your environment has some sort of
negative connotation to me. It says that I am easily affected by things
around me and don’t stick to my inner identity. However, I am choosing
to look at it in a new and different way. Being a product of your environment
can mean that you adapt easily and find a way to survive in abnormal conditions.
It means using what you have to make the current environment workable
for you. If you look at it that way it means that you are flexible and
intelligent in order to make the most of any situation.
Maybe some tinters have seen themselves excel when joined by other really
talented and meticulous tinters. Perhaps, as a company owner, you have
made business decisions based on economic conditions—therefore the status
of your business has become a product of the economic environment.
What about the product that we all spend so much time discussing, promoting
and thinking about? Window film is a direct “product” of our environment.
People want to install film to protect their homes, bodies and children
from damaging UV-rays or heat. As film has grown as a product it has directly
responded to the environmental changes. As people became more aware of
the negative impact on our skin they searched for solutions to protect
themselves. Window film became a reasonable solution because the product
adapted to meet the needs of the consumer. In a sense, window film continues
to adapt to a new and ever-changing set of demands, over and over again.
The environment of consumers continues to evolve the product into something
that meets many needs in an affordable and quick solution.
It leaves me to ponder what the environment will demand of window film
next? The effects of natural disasters have been widespread this past
summer, but what can window film do to help right now? Is there a way
for the product to adapt in order to protect more in these situations
(see my article on page
30 to see what others think)?
If you have thoughts about the adaptation of window film send them my
way (khodge@glass.com)
and let’s start a discussion.
How does this product need to adapt to continue to be a product of its
environment?
While we are talking about products, be sure to check out all of our industry’s
products on page 24 in our annual Buyer’s Guide. You will find listings
by both product and by company name. If you want to add your product for
next year’s guide visit www.windowfilmmag.com/buyguide.
WINDOW FILM
© Copyright 2011 Key Communications Inc. All rights reserved.
No reproduction of any type without expressed written permission.
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