Volume 15, Issue 5 - September/October 2011

DearReader
By Katie Hodge

Product of Environment

How many times have you heard people refer to others as a “product of their environment?” The phrase truly applies to me. The way I interact with others and my temperament is truly a product of the environment in which I was raised. The type of employee I have grown to be is a product of my work environment. Even my dog’s personality is a product of the environment in which she was raised (spoiled and happy). Surroundings and environmental conditions are such powerful factors that they can actually change the type of people we are and where we are going.

For some reason, being a product of your environment has some sort of negative connotation to me. It says that I am easily affected by things around me and don’t stick to my inner identity. However, I am choosing to look at it in a new and different way. Being a product of your environment can mean that you adapt easily and find a way to survive in abnormal conditions. It means using what you have to make the current environment workable for you. If you look at it that way it means that you are flexible and intelligent in order to make the most of any situation.

Maybe some tinters have seen themselves excel when joined by other really talented and meticulous tinters. Perhaps, as a company owner, you have made business decisions based on economic conditions—therefore the status of your business has become a product of the economic environment.

What about the product that we all spend so much time discussing, promoting and thinking about? Window film is a direct “product” of our environment. People want to install film to protect their homes, bodies and children from damaging UV-rays or heat. As film has grown as a product it has directly responded to the environmental changes. As people became more aware of the negative impact on our skin they searched for solutions to protect themselves. Window film became a reasonable solution because the product adapted to meet the needs of the consumer. In a sense, window film continues to adapt to a new and ever-changing set of demands, over and over again. The environment of consumers continues to evolve the product into something that meets many needs in an affordable and quick solution.

It leaves me to ponder what the environment will demand of window film next? The effects of natural disasters have been widespread this past summer, but what can window film do to help right now? Is there a way for the product to adapt in order to protect more in these situations (see my article on page 30 to see what others think)?

If you have thoughts about the adaptation of window film send them my way (khodge@glass.com) and let’s start a discussion.
How does this product need to adapt to continue to be a product of its environment?

While we are talking about products, be sure to check out all of our industry’s products on page 24 in our annual Buyer’s Guide. You will find listings by both product and by company name. If you want to add your product for next year’s guide visit www.windowfilmmag.com/buyguide.

WINDOW FILM
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