Volume 16, Issue 6 - July/August 2012
30 Second Tag
Here we are in the heat of the summer and everyone should be rocking and rolling their window film world! If you’re not, then maybe you should be thinking about how to build your business in the second half of the year. It’s not too late if you keep your chin up and start tomorrow with a positive attitude.
Your 30 second tag should identify who you are, what your company does and how you can help the person listening to you. It should give your potential customer a clear concise vision of what it is you do for a living and, most importantly, a tight hook line for them to ask the important questions. Your tag should motivate the client to ask you for a business card, to ask when you are available to provide an estimate and perhaps to ask when they could schedule an appointment to get the work completed.
Allow me to give you my 30 second tag from when I owned Image Imagination. It went something like this: “My decorative window films allow you to create your PERSONAL WOW FACTOR! At Image Imagination, your imagination is your only limitation. Allow me, Donna Wells, to help you create something magical and personal for your home or office.” Within moments, they knew my name and my specialty. If they were looking for something unique, they knew they had found the person who could help them. I used this tag every chance I got and was always amazed by the positive response I received.
In either tag example, you are introducing yourself and your company to a new, potential customer. In a quick, concise moment, you are supplying someone with the information that they need in order to take the next step. You need to take the initiative, hand them a business card and shake their hand. Do not be afraid to be the one to start the conversation. You can do this and if you perfect your tag, you will wonder why you hadn’t done this sooner. Do you want to know my new tag line? Ask me the next time we meet.
Donna Wells is the division head of the wholesale division at Window Film Depot.