Volume 16, Issue 6 - November/December 2012

DearReader
By Katie O’Mara

Another Brick in the Wall

I have shared a wall with many interesting people throughout my life and I’ve learned that doing so allows both sides to get a glimpse into the other. As a child I shared a wall with my brother’s bedroom—much to his dismay. In college, my roommate and I could always hear our suitemates’ conversations and drama (better than your average soap opera), which, now that I think about it, means they could probably hear our conversations as well. Now I share a wall with our vice president of editorial services, Tara Taffera. It is by far the best wall-sharing experience I have had (Tara, I’m not just saying that because I am trying to suck up).

You see, it has allowed me to learn a lot about Tara. She is a skilled interviewer and a master of mediating issues between colleagues. She really cares about the editorial staff and tries to assist us in brainstorming and problem-solving. Besides those admirable qualities, she is also a super-mom (she’s actually taking her daughter to a Justin Bieber concert—poor Tara) and she seriously makes me feel like the funniest person in the world.

My point is that sharing a wall, or a common space, can change those who inhabit both sides for the better. Take a look at our industry. We have all of these different types of window film that service different markets and have different goals. Yet, energy-efficient residential film and energy-efficient automotive film share a common space of touting the energy benefits of window film. What can these two facets of the industry learn from each other? We could also compare regular automotive film to vehicle wraps or paint protection film. All of these products service the automotive industry and people who want to personalize and/or protect their vehicles. What can these different services provide for each other?

We strive to provide you unique content in each issue and while, at first glance, it may not always seem to apply to you give it an extra look because there may just be some little piece of information that could change the way you do business. In this issue we are sharing our Annual Buyer’s Guide on page 20. Use this as your resource for the film industry. Reach out to appropriate companies and share what you know.

We also are showing a vehicle wrap project with step-by-step photos and tips from an automotive wrapping company on page 30. See how this company handles customers and ensures that the job is always done right.

If you are planning to attend the International Window Film Conference and Tint-Off™ be sure to check out who the VIPs will be at the event. Hear what they have to say about their careers and the industry on page 36.

Also, what new innovations have come about in solar film? How has the product changed over the years and where is it going? Whether or not you deal with solar films, learn why they are becoming so important to our industry on page 34.

Until the next issue, I’ll be busy eavesdropping on Tara. Don’t judge me.




WINDOW FILM
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