Volume 16, Issue 6 - November/December 2012

Newsworthy
LEGAL NEWS

California Passes New Tinting Law
Window film continues to make legislative news, and again the changes are coming out of California. Members of the State Assembly passed an amendment that changes tinting regulations for vehicles driven by peace officers, which was then signed into law by the governor. The new law allows police officers to tint their car windows. It does not affect the current regulations for California’s other drivers.

The amendment “exempt[s] a vehicle operated and owned or leased by a federal, state, or local agency, department, or district that employs peace officers, for use by those peace officers in the performance of their duties, from California law prohibiting or limiting materials that may be placed, displayed, installed, affixed, or applied to the side or rear windows, commonly referred to as window tinting or glazing,” reads the new law, which goes into effect January 1, 2013.

Under the previous regulation, undercover officers frequently were stopped and ticketed by peace officers for tinting violations.

“Governor Jerry Brown just signed my AB law that allows police and sheriffs’ departments to tint the front side windows of their undercover vehicles. With this simple change in the law undercover peace officers who use vehicles with tinting to blend in to the neighborhoods they try to protect will no longer be susceptible to getting a ticket for tinted windows,” says California assemblyman Jose Solorio, who sponsored the bill. “At the public hearing to air the merits of this bill, numerous examples and copies of tickets issued to police officers by police officers were provided by law enforcement to illuminate the necessity for the bill. With AB 2660 now law, police departments will no longer have to spend time and money going to the prosecutor or the court to get traffic tickets dismissed or pay fines. Undoing those tickets wasted critical and limited public safety resources on a technicality that could easily be avoided. I was happy to sponsor the bill.”

Avery Dennison Named Graphics Solutions Vendor of the Year
Modagrafics has named Avery Dennison as its 2012 Vendor of the Year.

“Avery Dennison is a longstanding Modagrafics partner,” says Ed Zelasko, president and CEO of Modagrafics. “Avery Dennison’s wide portfolio of digital, opaque and reflective wrap products helps us exceed our customer’s expectations by building brands and creating lasting impressions. The graphics solutions team is easy to work with, is extremely responsive and helps us get the job done right.”

Modagrafics uses Avery Dennison fleet wraps on MillerCoors’ High Life, Kraft Foods’ Planters Peanut Butter and Smith Brothers Furniture, which won awards from Fleet Owner in 2012.

Modagrafics has selected Avery Dennison as the recipient of this award several years running.

COMPETING TECHNOLOGIES
Benefits of Dynamic Glazing Discussed

Helen Sanders, vice president of technical business development for Sage Electrochromics Inc., displayed rival tinting innovations in her presentation “Dynamic Glazing Case Studies” given in Las Vegas at the Insulating Glass Manufacturers Alliance (IGMA) insulating glass (IG) failure educational seminar. Sanders explained the science behind dynamic glazing as well as the practicality and benefits of the products.

According to Sanders, the commercial applications are limitless because of their “human factor” appeal. As energy concerns rise, dynamic glazings offer a relatively inexpensive solution to controlling temperatures and lighting.

Sanders offered examples of companies searching for solutions to buildings with either high, extensive windows or full-room sunroofing where extremes of light, heat and glare often reduced the efficiency and comfort of the space. Dynamic glazing offered a low cost, attractive solution, said Sanders.

Installations in many of these buildings were completed in zones which allow for automatic tinting in sections based on the amount of heat and light directed at the particular area. As the sun changes position, the panels change tint to maintain a consistent level of light and heat in the room.

According to Sanders, installing dynamic glazings “reduces energy loads, lowers peak demands power requirements, eliminates need for blind/shade maintenance, reduces overall HVAC equipment requirements, maintains occupants’ view and connection to outdoors and enhances buildings’ sale and rental value.”

COMPANY NEWS
Solar Art Named in Inc.’s 5,000

Solar Art Window Film of Laguna Hills, Calif., has been ranked in Inc.’s “Inc. 5,000” list. The company was ranked 1,974 on the list of 5,000 recognized as the fastest-growing businesses.

Solar Art, which installs and provides both commercial and residential films, experienced a 137 percent growth over three years. Company revenues were $882,000 in 2008; profits skyrocketed to $2.1 million by 2011. The small business of only 12 employees ranks 54 in the energy industry, according to the business magazine.

“It’s an honor to be on the list and be associated with the magazine and the other companies that are on it,” says president and CEO Matthew Darienzo.

“People outside of the industry have no idea what these films can do; there’s a lack of awareness,” Darienzo continues. “Over the last couple of years, with new energy-efficiency ratings, this is a time for window film to become more apparent and become a more viable option. It’s about dealers getting out there and showing what these films can do.”

According to the company website, Darienzo acquired a Tint Plus in Orange County as his first window film company. He later became the CEO of Solar Art in 2009 and acquired 3M dealer Sun-Tech Window Film in Reseda, Calif., in 2011, which now operates under the Solar Art name. Darienzo attributes the company’s exponential growth to the Reseda acquisition.


WINDOW FILM
© Copyright 2012 Key Communications Inc. All rights reserved.
No reproduction of any type without expressed written permission.