This Film is Not Yet Rated
Looking Forward to the 2012 SEMA Show
The SEMA Show at the Las Vegas Convention Center is arguably
one of the biggest shows in the automotive window film industry. In past
years, attendees have been impressed not only by the size of the show,
but the variety of vendor booths and products. From trends to stars, last
year’s SEMA Show provided attendees with the opportunity to not only meet
some famous members of the automotive and restyling industry, but also
learn about available new products.
“I am looking for that diamond in the rough—that thing
that makes me feel like I have to add this to my business,” said Rob Stortroen
from Star Trims Automotive at last year’s event. Many SEMA attendees are
searching for those products they think will boost the overall efficiency
and sales for their shops.
So what exactly is different about this year’s show? Attendees
can expect to see more automotive-focused celebrities, most notably NASCAR
legend Richard Petty and three-time Indy 500 winner Dario Franchitti,
as well as the latest and most innovative products the industry has to
offer. Window film products will be displayed in the North Hall with the
other restyling and car care exhibitors. See below for a sneak peak at
what a few of the vendors plan to display this year.
3M – Booth #12227
3M plans to show its new film line inspired by the complex nano-structure
of a butterfly’s wings. 3M says that the non-metalized films its scientists
produced are able to keep your car cool without dramatically impacting
its look. According to the company, the crystalline film allows 40 to
90 percent visible light transmission (VLT) and rejects up to 97 percent
of the sun's IR rays while blocking up to 60 percent of heat transmission.
Other films that will be on display include the Color Stable
automotive films which the company says are nano-carbon polyester films
which provide heat rejection combined with a tinted factory glass look.
The film allows only 5 to 50 percent VLT and rejects up to 57 percent
heat transmission. Also on display will be the FX Premium automotive film
which allows 5 to 50 percent VLT and rejects 45 percent of heat transmission,
according to 3M.
Jiffy Steamer – Booth #13245
Jiffy Steamer will be showing its new product, the SteamBlade, this year
at SEMA. Jiffy says the SteamBlade is an innovative product designed to
simplify the removal of window film, vinyl wrap and lettering. The SteamBlade,
uses steam to quickly and safely unbind glue from the window, according
to the company. Jiffy also says the SteamBlade will allow for the removal
of window film, vinyl wrap or lettering in a fraction of the time of conventional
Demonstrations on Display
Wintech Window Films – Booth #12151
Wintech Window Films will present its new Xenium automotive film composed
of a densely packed nano-carbon compound that offers up to 64 percent
heat rejection. Also on display will be Enerv, an IR film composed of
nano-ceramic materials combining high visible light transmittance and
high heat rejection with an unmatched cost-to-performance ratio, according
to the company. A large selection of bestselling decorative film and Loview
design films will be put up on individual displays. The company plans
to have 44 displays to showcase its selection of films, as well as tinting
demonstrations using the Xenium series to offer attendees hands-on experience
with the new film.
Four on the Floor
NDFOS – Booth #12771
NDFOS Window Film will display its four different products at this year’s
SEMA show. Products on display will include the company’s anti-fog ceramic
(IR) film which the company says rejects heat, blocks 99 percent of UV
rays and maintains 65 percent visible light transmission (VLT). The PPF
carbon fiber is both decorative and a practical PPF solution, says NDFOS.
The multi-layer safety film, which will also be on display, comes in 4-mil
and offers both automotive and commercial applications according to the
company. Finally, NDFOS plans to show its Opti series, which it says is
an automotive film that blocks 99 percent of UV rays and keeps a 70, 80
or 90 percent VLT while blocking heat.
The Cutting Edge
SunTek Window Films/Commonwealth Laminating & Coating – Booth #12649
Commonwealth Laminating & Coating Inc./SunTek Window Films will feature
an automotive paint protection film (PPF) line and SunTek’s pattern-cutting
software, TruCut this year. The paint protection product line consists
of urethane-based films that help safeguard vehicle finishes. SunTek says
its PPF will not alter the appearance of a vehicle while offering first-rate
protection from damage caused by gravel, rocks, salt, insects and other
road pollutants. According to SunTek, TruCut allows its user to quickly
and easily cut a paint protection or window film pattern with minimal
product waste. TruCut also features accurate editing capabilities, allowing
the manipulation of any pattern to fit specific install requirements.
TruCut comes pre-loaded with an extensive library of precise vehicle patterns,
including 2013 models, and is available with both paint protection patterns
and window film patterns.
Window Film Magazine – Booth #12623
Window Film magazine will once again be an exhibitor at this year’s SEMA
show. Be sure to stop by the booth to meet the staff, grab a copy of the
magazine and nominate colleagues to be recognized in an upcoming Film
Star™ feature. Feel free to speak to the editor and offer any tips, leads
or suggestions for upcoming issues. The FILM’d crew will also be on site;
be sure to speak with us for a chance to be interviewed in one of our
Madico – Booth #12227
Madico Window Films plans to show its complete automotive film line as
well as the Sun-Gard line. These include the Madico Charcool and Wincos
films as well as the Sun-Gard Black Pearl and Shadow lines. Interactive
displays will be featured at the booth for the Madico brand films and
attendees will have the opportunity to test the shrinkability of the Black
Pearl product. Additionally, dealers and attendees will also have the
chance to install the DefenZall Paint Protection Film at the booth. Madico
will also feature its new Sunscape Architecture line which includes the
new Purelite 60, a light window film that provides balanced solar performance
with a natural appearance on glass.
A Cut Above
Scorpion Window Film – Booth #13255
Scorpion Window Film plans to showcase its film cutter, Scorpion Silver
Slitter, at SEMA. The company says the film cutter is made of heavy-duty
aluminum frame and can adjust to cut bulk rolls of film or vinyl from
ten to 72 inches. The cutter comes with a 1/4 HP motor at 150 pounds of
torque and a dual safety cutting apparatus. Scorpion also plans to feature
its complete line of films which include automotive, commercial and residential,
safety and security, anti-graffiti, and privacy and decorative films.
Scorpion-sponsored NASCAR driver David Ragan will be at the booth October
31 from 3 to 4 p.m. to sign autographs.
All the Rage
Johnson Window Films – Booth #12137
Johnson Window Films is introducing its new film line RAGE. Johnson says
RAGE is a 2-ply, 1.5-mil construction of high-quality polyester that is
signal safe with up to 43 percent heat rejection, 93 percent glare reduction
and 99 percent or more UV blocking. “We are excited to provide a real
cost-effective solution given the current economic turmoil our customers
face every day,” says Denise Beck, marketing director.
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