Volume 16, Issue 5 - September/October 2012
Driving Home Window Film’s Value
The evidence in favor of installing window film that repels nearly all of the sun’s ultraviolet rays (UV) on a vehicle’s side windows has never been more compelling.
There are nearly one million truckers behind our big rigs, but thanks to the efforts of the IWFA, many can finally feel confident and worry free when using window film on their cab’s sidelites, as long as they rate 70 percent total visible light transmission. For more information visit http://bit.ly/NBV93R.
We are spending more time in our vehicles. The US Census Bureau reports the average commute time is about 25 minutes. Of course, drivers want to return home after work, so that’s another 25 minutes behind a wheel of a vehicle. A vast majority of Americans, 86 percent says the Census Bureau, use a vehicle to get to work. That means millions of people are spending nearly an hour next to automotive windows that most likely do not offer protection from the sun’s harmful rays.
Medical research shows a “statistically significant” correlation between areas of the body most often exposed to UV radiation while driving and the occurrence of skin cancers. Typically, an automobile’s side and rear windows are made from glass that is designed to block UVB rays (the sun’s burning rays), but not the deeper-penetrating UVA rays. The Skin Cancer Foundation recommends window film to reduce exposure to UVA. As an industry we want to be sure to follow the Visible Light Transmission (VLT) guidelines in each of our states and jurisdictions. If you do not know what they are in your area, one of the benefits of the IWFA is tracking local VLT requirements. This information can be accessed at http://bit.ly/LWgtBD.
There is still time to register to attend the International Window Film Conference and Tint-Off. Visit www.windowfilmmag.com/iwfc to find all of the event details and register to attend.
I look forward to seeing you there!
John Parker is the president of the International
Window Film Association (IWFA), whose members include window film dealers,
distributors and manufacturers.