Volume 17, Issue 1 - January/February 2013

feature

That's A Wrap

The 2012 SEMA Show wowed attendees with its wide display of new automotive products and industry innovations. While most exhibitors noted a decrease in attendance from previous years as a result of Hurricane Sandy, all agreed that the quality of attendees and products was high.

Demonstrations played a significant role in attracting attendees. Various manufacturers displayed both paint protection films (PPF) and tinted film installs in addition to showcasing multiple applications for vinyl wrapping. ďThere seems to be a lot of really new things here to see Ö Iím seeing a lot of different thicknesses of PPF, different uses for [PPF], colored films and a lot of graphic [films] for automotive,Ē said attendee Steve Wood, key accounts manager for HanitaTek Window Films.

Take a look at some of the various exhibitors and products that were on display at this yearís show.

A Whole New World
The 2012 SEMA Show was not my first trade show; it wasnít even my first trade show in Las Vegas. I must say though, it was one of the more memorable experiences Iíve had since taking over as editor of Window Film magazine.

I began working for Window Film magazine just as it was gearing up for our event, the International Window Film Conference and Tint-Off (IWFC) and the 2012 SEMA Show. My predecessor explained how big the show would be and after learning a little bit more about what to expect, I was terrified. I had only just started here and I was expected to cover a show with more than 300 exhibitors alone in the Restyling section Ö the magazine certainly had more confidence in my abilities than I did.

Once I made it to SEMA, I quickly realized I didnít have anything to be afraid of. Window film isnít some huge industry filled with cold, number-based conglomerates; itís more like a family. I was hard-pressed to find an exhibitor who didnít want to speak to me. Whether it was sitting down with NDFOS Window Films to discuss the varieties of film they offer and getting the chance to learn more about the company, or discussing the variety of up-and-coming trends weíd seen at the show with the ever-knowledgeable Patric Fransco of Zola Tools, I felt welcomed.

For someone so new to window film, I was made to feel as though Iíd been a part of the industry for years. Thatís a feeling you donít get too often from very many trades, and Iím thankful to be part of one with such open arms.

Iím no longer terrified of attending these shows. In fact, Iím counting down the days until I get to see many of you again at this yearís IWFC September 18-20 in Tampa, Fla., and SEMA Show November 5-8 in Las Vegas.


WINDOW FILM
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