By Manny Hondroulis
Top of the Class
As I enter my sixth year writing for Window Film magazine
I think back to why I was asked to be a columnist. A past editor wrote
an article about the company websites of various dealers and four of those
five websites belonged to dealers my distributorship serves. That ultimately
led the editor to ask me to become a columnist. I decided to “return to
my roots” and focus this issue’s column on dealer websites.
I need to preface my commentary by saying that my company’s
website (www.epdwindowfilm.com) needs a redesign. I’ve been talking about
an overhaul among my co-workers for about a year. In fact, I’ve even mentioned
the need for one in a previous installment of my column. So much has changed
since that 2007 article. The way we search the web has changed. iPhones
and other Internet-friendly smartphones, as well as the iPad and other
tablets have been introduced. It’s crucial for a website to be mobile-friendly
and give users the information needed right away. Here are several window
film websites I found which have adapted to new media standards.
Sunray Window Films LLC
Before I discuss what I love about this site, I should say that Sunray
Window Films is one of my dealers. Sunray has consistently earned high
Google rankings. I have had multiple conversations with owner John Slusnik
about his Internet strategy and he consistently updates his website with
new content and reads up on how Google ranks sites so that he can modify
his website accordingly. The current site seems to incorporate all of
the latest trends and technologies. It is well-organized and structured
with a simple top navigation bar which does not overwhelm the visitor
with too many choices. You can view a movie that explains the value proposition
of Sunray. The phone number is found easily at the top left and links
to social networking sites are easily found at the bottom. Sunray’s website
is also a tool for its referral agents to access as represented by the
login link above the company’s logo.
Clearview Sun Control Inc.
I came across this website by way of Google which means the site ranks
well. I love the functional yet simple look of the home page, as it is
easily viewed on the iPad with minimal scrolling required. Contact information
is easy to find and Clearview has links to its social media sites. The
animated pictures in the header give the viewer a quick glimpse into the
type of work Clearview does. Something that I have never before seen on
a window film dealer’s website that I particularly like is the subpage
“Price” listed in the top navigation bar. Selecting this page gives the
user a price range that the company charges for different types of buildings.
If you want more specific information, there is a handy “Cost Estimator”
where you can submit your window measurements online.
Scottish Window Tinting
The layout of this website is reminiscent of a newspaper. Content is laid
out in boxes and columns without it appearing forced. Informative movies
educate visitors about window film and the company. Like the other two
websites, contact information is easy to find and there are scrolling
photos at the top which are explained by a pop-up caption. I feel that
everything I need to know about this company’s products and services is
well presented on the home page. There are even video testimonials from
These three websites have commonalities (easily found contact
information, well-organized, mobile-friendly) yet each has something unique.
It is important to take advantage of the latest Internet trends to stay
relevant but it is equally important to make your website stand out.
Manny Hondroulis is marketing manager for Energy
Performance Distribution in Baltimore.
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