Volume 17, Issue 2 - March/April 2013

feature

Show Us How You Roll!
by Casey Neeley

The 2013 International Window Film Conference and Tint-Off™ (IWFC) is just about six months away and this year’s event is slated to be bigger than years past.

The show, which will be held at the Tampa Convention Center and Tampa Marriott Waterside Hotel & Marina in Tampa, Fla., September 18-20, offers attendees the chance to preview products and demonstrations as well as receive business and sales tips.

“This IWFC & Tint-Off promises to be both educational and, as always, very exciting,” says IWFC sales director Holly Biller. “There will be two divisions of the Tint-Off held, stemming from the expansion we did last year. We’ll also have paint protection demonstrations, a vehicle wrap session, business and marketing seminars, and much more.”

The International Window Film Association (IWFA) will again co-sponsor the event with Window Film magazine.

“The IWFA believes that, by working with a partner/co-sponsor such as Window Film magazine, and by including as much of our window film industry as we can, the IWFC event will be the largest and best gathering that will further our goals of bringing value to the window film industry. This includes manufacturers and distributors, in general, and window film dealers in particular,” says Jack Mundy, chair of the IWFA Members Action Committee.

Attendees will notice several enhancements to the 2013 line-up. One of the changes to this year’s event allows more exhibitors on the show floor than in previous years.

“We’re expanding the event and all window film manufacturers, regardless of their affiliations or memberships, and suppliers are welcome to join us by reserving their spot on the show floor,” says Biller. “We know attendees come to this event because it’s dedicated exclusively to the window film industry and we hope to see current and future customers having the chance to speak with suppliers and move those connections forward.”

Attendees will also see a new face at this year’s event. Stephanie Medlin, competition coordinator, will serve as liaison for competing tinters in the 2013 Tint-Off competitions.

“I understand most people dedicate their careers to the window film industry and many have started and stayed,” says Medlin. “That sort of loyalty to a profession is appealing and I’m excited to meet those professionals who care so much about what they do.” For more information about Medlin, see the box to the right.

Similar to the 2012 event, the upcoming Tint-Off will contain two divisions. The Architectural Division will hold two preliminary heats. The top three scores from both heats will move on to the finals, held Friday, September 20.

In the past the applications consisted of a vertical seam on a door-sized architectural glass frame. Competitors for 2013 can expect a similar scenario, possibly with new twists, as the competition protocols are now being developed.

The Automotive Division will consist of two preliminary heats in which tinters will apply film to the front and back windows on one side of a vehicle. The top finalists will compete on Friday, September 20, and apply film to a backlite with a cut around the third brake light when applicable.

Winners for both divisions will be announced at Friday’s Gala Awards and Ceremony, held from 5 p.m. to 7 p.m.

Cocktail parties will also be held both Wednesday, September 18, and Thursday, September 19, on the show floor from 5 p.m. to 7 p.m. and are open to all badged attendees.

Registration for the event is open. Industry members should register at www.windowfilmmag.com/iwfc and select the registration tab. Space is limited and competitors’ slots are first-come, first-served.

For hotel accommodations, visit www.windowfilmmag.com/iwfc and select the hotel tab to book your reservation online or call 888/789-3090. Rates are $129 USD per night per single/double plus tax.

For those who prefer the phone, you must reference the Tampa Marriott Waterside Hotel and Marina and code AGWF13 to access the discounted room block ending August 27, 2013.

For suites, meeting rooms or other premium rooms, please contact Holly Biller at 540/602-3251, or by email at hbiller@glass.com.

Auto Glass Week 2013 once again will be held concurrently. For the latest information about IWFC, please visit www.windowfilmmag.com/iwfc.

Meet Stephanie Medlin
Get to know the new competition coordinator for the 2013 Tint-Off divisions, Stephanie Medlin.
• Hometown: St. Louis, Mo. (Do you bleed blue?)
• I received my bachelor’s degree in integrated marketing communications from Maryville University in St. Louis.
• I have been in marketing and event planning for more than six years. I’ve managed logistics, promoted events and orchestrated on-site promotions within and outside the military resale channel.
• Established relations with PepsiCo, ConAgra Foods, John Morrell Food Group, Extreme Headphones and more. (Food marketing was fun, but window film is easier on the waist.)
• I am a HUGE zombie fan. I’m convinced the zombie apocalypse will happen—hopefully after IWFC, of course!
• My dog is, regrettably, named P. Diddy.
• Halloween is my Christmas.
• I’ve heard the competitions are fierce and filled with talent—I can’t wait to meet everyone in Tampa this September!

Registration
International Window Film Conference and Tint-Off Attendee and Competitor Registration – includes all seminars, workshops, social events, and admittance to IWFC Exhibition/Extravaganza. Note: The Gala Awards Reception and Ceremony are separate charges for attendees and not included in the registration fee. The competitor fee does include one (1) Gala Awards Reception and Ceremony ticket.

Questions or Comments: Please contact International Window Film Conference and Tint-Off c/o Window Film magazine, P.O. Box 569, Garrisonville, VA 22463 or call us at 540/720-5584, fax 540/720-5687, email: jmulligan@glass.com. See the page at right to register. Cancellations & Refunds: All requests for cancellations and/or refunds must be received in writing by June 28, 2013, and are subject to a $50 administration fee. No refunds will be given after this date.


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