Volume 9, Issue 1                        January/February 2005

CONTENTS


A Publication for the Entire Film Industry


Price Wars:
If knowing is half the battle, how do you arm yourself for the fight?  In this, the second half of his article on the price wars the industry is facing, Les Shaver looks at what some dealers are doing to fight the good fight.

Sensory Overload:
The Specialty Equipment Market Association (SEMA) Show 2004 was a four-day event and attendees needed all four days to take everything in.  Window film was well represented and in case you missed it, we've got the recap here.

Cause and Effect:
Read the reactions of industry members to John Miller's statements regarding the public relations "problem" in the industry.


  Departments & Columns 

Dear Reader - Editor's Letter

Education Update
 - Happenings with the Educational Committee

Newsworthy - Industry News

Noteworthy - New Products and Services

Back Page - Film in the News

 

WINDOW FILM
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expressed written permission. 

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