Educational Seminars
Please note seminars are tentative and subject to change.
THURSDAY, OCTOBER 31
8:45 a.m. — 9:45 a.m.
Event Welcome & Keynote
Grenier will present the latest market outlook both globally and here in the U.S., complete with the economic data you need to know to chart your company’s future.
Speaker: William Grenier, chief investment officer of Mariner Wealth Advisors
10:00 a.m. — 11:00 a.m.
Taking Hard Out of Hardware
Hardware is one of the least understood components of the glazing system, yet it can be one of the most profitable. Knowing what types of hardware to choose can help increase your business and return on a job. This seminar will explain the types of hardware commonly used in glass and metal applications and will detail what to look for and why.
Speaker: Mary Hester, outside sales manager for JLM Wholesale
11:00 a.m. — 12:00 p.m.
Getting to Know the Revised FTC Green Guides
The Federal Trade Commission (FTC) has revised its Guide to Environmental Marketing Claims, known as the Green Guides. The guides provide valuable advice to all industries, including glass companies, regarding what you can and can’t say when making green claims. The FTC is definitely cracking down on all industries, window and glass included, and handing down fines and warnings. Don’t miss this valuable session which will have a significant impact on your business.
Speaker: Elizabeth Scott, staff attorney for Federal Trade Commission (FTC)
11:00 a.m. — 12:00 p.m.
Construction Site Protection and Maintenance of Architectural Glass
Come and learn how to:
• Cultivate an awareness of key factors that promote glass surface corrosion;
• Identify handling & storage precautions that can minimize the probability of glass surface staining at warehouses and construction sites;
• Elucidate the influence of local environments on the accumulation of soils & debris on glass;
• Cite examples of common chemical interactions that can damage fenestration surfaces including concrete runoff, hard water spots, acid & alkaline effects;
• Inform participants that damaged glass can sometimes be restored rather than require replacement;
• Develop a rationale for the systematic cleaning and preventive maintenance of glass; and
• Summarize positive aspects to be gleaned from the cooperative efforts of glass producers and glass cleaning & maintenance professionals.
• Bring your questions for Paul too!
Speaker: Paul Duffer, Ph.D., technical adjunct for The Glass Committee, IWCA
1:15 p.m. — 3:00 p.m.
Stop Marketing Like It’s 1999
For generations, industrial companies relied heavily on face-to-face selling as the primary driver for new business growth. While the role of the salesperson is still critical, your old tactics are no longer enough to compete in this rapidly evolving marketplace. The changing face and needs of your customers, combined with the rise of online and mobile technologies in the workplace, has rendered your old tactics inadequate. If you’re still relying on marketing strategies from the last decade, your company’s success may be in question for the next decade. It’s time to step up and take action. But what should you do? This powerful presentation will provide you with a roadmap to prepare your marketing and sales team for success in the online future. You will learn how to:
• Create a results-focused marketing strategy;
• Turn your website into a lead generation machine;
• Prepare your salesforce for the online future; and
• Transform your marketing into a measurable investment.
Speaker: Bob DeStefano, online marketing strategist and speaker
1:15 p.m. – 3:00 p.m.
What Architects and Contract Glaziers Want
In order to get the business, you need to fill a need your specifying architect has. Part of your task is to educate them on options, but you need to know what trends the architects are looking for to start that process. Come learn what information architects are receiving and what products and considerations are on the forefront of their job designs.
Panel will be led and moderated by Lyle Hill, technical director of Keytech N.A.
3:00 p.m. – 8:00 p.m.
Glass Expo Midwest Exhibition/Extravaganza Open
FRIDAY, NOVEMBER 1
8:00 a.m. — 9:00 a.m.
School Safety!
Schools and educational facilities can be designed and built as bright, open, transparent learning environments that are also safe and secure. Learn about how glass and glazing products can be used in these projects and the many benefits that they can provide.
8:00 a.m. — 9:00 a.m.
Facebook + Twitter + Groupon! Oh My!
This presentation will discuss the value of Social Media Marketing. Learn how to combine your company’s social media content with sharing through social networks to create targeted marketing results. Become more than just an “updater;” create stronger bonds with customers, increase your website traffic, enhance customer services levels, and much more, all by placing emphasis on social media.
Speaker: Deb Levy, president of Key Communications Inc.
9:00 a.m. —10:00 a.m.
Anti-Terrorism and Blast Mitigation Aluminum Glazing Systems
Protecting the lives of building occupants from man-made threats has unfortunately become a design requirement for military, government, and public buildings. This session will focus on the requirements of the Department of Defense’s Unified Facilities Criteria (UFC) and test methods developed to validate the ability of a system to provide protection from flying glass. Actual test footage of blast resistant glazing systems will be shown.
Speaker: John Johnson, architectural sales representative for YKK AP America.
9:00 a.m. — 10:30 a.m.
Understanding the Customer of the Future
Market trends are changing the person who has the final buyer power no longer lives at a home with a white picket fence, 2.5 children and a dog. How do you define your customer? This is a great question –and one that will determine the future success of your business. Learn how to build business with people not like you.
Speaker: Kenja Purkey, Director of Strategic Planning at McDonald Marketing.
10:00 a.m. – 3:00 p.m.
Glass Expo Midwest Exhibition/Extravaganza Open
