Cefla North America has hired Katelyn Walter as marketing and communication specialist. She will be based at the company’s North American headquarters in Charlotte, N.C., and will work directly with parent company leadership in Imola, Italy, to support international marketing, events and educational efforts in the United States and Canada.
Walter comes to Cefla North America with focused experience as a brand marketer and client management professional, event planner and project manager. She previously served as a marketing account executive for GMR, a branding agency specializing in innovative global sponsorships and experiences.
“Katelyn has demonstrated to us that she has a strong understanding of brand strategy, creative processes, planning, executing and results analysis, and that she is an effective, approachable and responsive communicator recognized for her strong work ethic,” says Massimo di Russo, vice president of Cefla North America. “We look forward to great things from her as she develops and implements strategic marketing communications and media relations programs, along with supporting our field sales teams in our company’s North American businesses, woodworking and dental equipment and furnishings.”
Walter is a graduate of the University of Georgia’s Henry W. Grady College of Journalism and Mass Communication where she earned her bachelor’s degree in mass media arts.