Vitro Architectural Glass has announced three new appointments. Paul Bush is the new director of quality and technical services, Deron Patterson will be architectural market manager in Mexico and Guillermo Martinez has been named manager of general marketing for architectural glass operations in Mexico.
Bush, formerly director of technical services for Vitro Glass, will direct the company’s quality initiatives, including product quality and customer crisis management.
Bush has held several management positions with PPG since 1986, including in product development, product quality and technical services.
“Paul has been involved with many glass technical innovations throughout his distinguished career with PPG, and now with Vitro,” says Richard A. Beuke, president of Vitro Architectural Glass. “He made significant contributions to the successful development of PPG’s post-temperable low-emissivity coated glass products and PPG’s Certified Fabricator Program. His body of work and vision will be extremely valuable to achieving Vitro Glass’ objectives.”
Bush is the Vitro Glass representative at the American Architectural Manufacturers Association, where he is vice president of the Glass Material Council. He also has been Vitro Glass’ representative with the National Fenestration Rating Council (NFRC) since 1997, where he has assumed numerous roles, including vice chairman of the board of directors in 2016. Bush currently is board chairman for the NFRC.
A 19-year sales veteran of the North American glass industry, Patterson spent the last five years as international sales manager covering Central and South America, Mexico, the Caribbean and the Asia-Pacific region.
In his new position, Patterson will direct a team of national architectural managers and support the Vitro Certified fabricators in Mexico.
“Deron has spearheaded Vitro’s growth in the important Mexico-Latin America region, and he is ideally qualified to take our certified fabricator program to the next level,” says Ricardo Maiz, vice president of architectural glass, Mexican Operations. “His expertise will be critical to solidifying Vitro Glass’ leadership position with architects and glazing contractors, and growing the Mexican architectural glass market.”
Patterson previously managed Vitro Glass architectural accounts in Texas, Louisiana, New Mexico and Mexico. He held roles in the sales and marketing departments, both domestic and internationally, for PPG’s flat glass business.
As a Leadership in Energy and Environmental Design (LEED) Green Associate since 2010, and through his memberships in the U.S. Green Building Council and Sustentabilidad para México (SUMe), Patterson has made hundreds of presentations about the role of high-performance glass in promoting sustainable building at top architectural firms throughout his sales territories.
Martinez, who has spent his entire 14-year career with Vitro, will oversee customer and channel marketing strategies, lead strategic marketing projects across the United States and Mexico, and promote the use of energy-efficient glass through compliance with regulatory codes.
“Guillermo has succeeded at every position he has held at Vitro,” says Maiz. “We’re excited to leverage his expertise to enhance our market position in Mexico and to drive our strategic marketing initiatives in that region.”
Martinez previously was strategic planning manager for Vitro’s flat glass business and strategic planning and marketing manager for the company’s automotive division. He also served as a member of the mergers and acquisitions and post-merger integration teams when Vitro acquired PPG’s flat glass manufacturing and glass coatings operations in 2016 and Pittsburgh Glass Works’ (PGW) automotive original equipment manufacturer glass business in 2017.
Martinez is currently pursuing credentialing as a LEED Green Associate to further support energy efficiency and sustainable building practices.