Glaston Announces New Branding

Glaston is launching new branding following its acquisition of Bystronic glass last year. According to the company, the new moto, “seeing it through,” better captures the more versatile company offerings since the acquisition.

“We’re stronger together,” says Glaston’s acting CEO Sasu Koivumäki about the joint portfolio. “The new Glaston is built on two central pillars. The first is our modern technical expertise. We are highly innovative, strong in IoT and data-driven optimization. This allows us to lead the way by providing the most advanced technological solutions for both machines and services. The second pillar is our strong ability to deliver value to our customers for their success.”

According to the company, Glaston’s updated brand promise includes continued development, constant renewal and an ongoing commitment to customer success. “Seeing it through” also extends the opportunities for Glaston to build long-lasting partnerships and trust with customers, according to a company statement.

“We see glass as a way for the world to create a smarter, more efficient and sustainable transformation. The new brand and its story embody all that Glaston delivers to customers to help make this a reality,” adds Koivumäki.

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