Alpen High-Performance Products has named Avi Bar its chief revenue officer.

Alpen High-Performance Products has named Avi Bar its chief revenue officer. Bar arrives from Apogee Enterprises, where he was the vice president of sales for Tubelite, Alumicor and Linetec.

While at Apogee, he managed the overall sales strategy for all three brands, serving the glazing industry with Tubelite and Alumicor in the curtainwall, storefront and entrance arena and with Linetec in aluminum painting and anodizing.

“Avi is an exciting addition to our leadership team,” says CEO Andrew Zech. “He brings deep expertise in scaling high-growth companies and is a natural leader and systems builder. Alpen will immediately benefit from his expertise, and we could not be more excited to have him on board.”

Bar has spent more than two decades leading commercial sales teams. Before Apogee, Bar served as the national sales manager for ASI Group. He has also led teams and developed market strategies for View Dynamic Glass, Advanced Glazings Ltd. and altPOWER Inc.

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