Basco Shower Enclosures announced the addition of Northeast Sales Group sales agency to support the plumbing wholesale market throughout the New England region.

“We chose to align ourselves with Northeast Sales Group because we were convinced the entire team has the product knowledge and industry expertise to help Basco continue to grow in this region, specifically with our line of RODA heavy glass custom shower enclosures,” says Don Gamble, executive vice president of sales and marketing for Basco. “Our industry continues to move towards custom and semi-custom shower enclosures, but still wants to maintain the attractive pricing of standard models. Working with Northeast Sales, we will continue to give wholesalers the ability to provide customers more options without affecting inventory commitments.”

Based in Woburn, Mass., Northeast Sales Group will spend significant time in the field representing Basco products’ technical features, building and strengthening relationships with plumbing wholesalers, and ultimately educating them about the importance of current trends with custom and semi-custom shower enclosures. Territories covered include Maine, Connecticut, Rhode Island, New Hampshire, Vermont and Massachusetts.