“Last year, I got all twisted up in a blog about a non-glazing company’s attempt to trademark a fairly common glazing industry term, thinking that none of us could ever refer to or use that term (“glass”) ever again. Within a couple of hours of the blog being posted, I received an email from a trademark and patent attorney pointing out the error of my ways. I came to understand that it’s not quite as complex or conspiratorial as I thought it was. Every once in a while I see the same sort of thing, and all I think is, ‘it’s déjà vu all over again.’”—Chuck Knickerbocker

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