Vitro Architectural Glass (formerly PPG Glass) named Brad Boone as sales director of advanced glazings and architectural government sales liaison. Vitro also announced that Guillermo Martinez is the new manager of key accounts and business development.

Vitro Architectural Glass (formerly PPG Glass) named Brad Boone as sales director of advanced glazings and architectural government sales liaison.

Boone will work with the sales, marketing and innovation teams to develop and execute commercial strategies for advanced glazing products, says Vitro. Boone will also work with the U.S. General Services Administration and other government and military agencies to expand and accelerate the adoption of Vitro’s advanced glazing products.

“Brad’s tenure leading the entire sales organization for both residential and specialty glass has given him great experience as a high-level strategist and dealmaker,” says Mark Seeton, Vitro’s vice president of sales. “In this new role, he’ll be working closely with the marketing and innovation teams to raise awareness of some of Vitro’s most exciting developing technologies.”

Boone has more than 10 years of experience in float and fabricated glass manufacturing. He holds a Bachelor of Science degree in electrical engineering (digital electronics) and a master’s degree in marketing and industrial management from West Virginia University.

Martinez’s role is new, says Vitro. He will work with customer accounts that require specialized products or technological services.

“Guillermo’s background in sales and as a business analyst for Vitro makes him a great fit for this role,” says Seeton. “Not only does he have a profound depth of knowledge about Vitro’s range of products, but he also understands how to communicate with key customer accounts about what types of products or technologies can best meet their needs.”

Martinez earned a Master of Business Administration in global business and strategy from the University of North Carolina at Charlotte. He also holds a Bachelor of Science degree in industrial engineering and a minor in systems engineering from Tecnológico de Monterrey in Mexico. He also completed the Babson Entrepreneurship Program at Babson College’s F.W. Olin Graduate School of Business.