Charlotte, N.C.-based Cefla Finishing has hired Joe Sanders as a sales area manager to cover Quebec, the Canadian Maritimes and British Columbia.

Cefla Finishing_Cefla_SandersSanders worked for Cefla between 2004 and 2009, establishing the company’s Canadian Division. During that time, according to the company, he led a sales team, created a distribution network and established a marketing strategy.

“We are extremely happy to have Joe joining our Cefla family again,” says Brent Warren, sales manager at Cefla North America. “We believe that his extensive knowledge in the finishing market will be a great advantage for all our Canadian customers looking to find new solutions for their businesses.”

Prior to his first tenure with Cefla, Sanders co-owned several companies including Gisa Solutions, T.N.A Wood Technology and Co.Mec International Inc. He earned his bachelor’s degree in business administration, marketing, management and economics at St. Olof, Breda, The Netherlands.