Coastal Shower Doors announced it has hired operations manager Steve Middleton to lead its new launch into the European market.

Based in England, Middleton will be responsible for developing a distribution network within the European Union by appointing importers and distributors in various countries, according to the company.

“The European market is quite different to that of the United States,” says Patrick Cobb, national accounts manager for Coastal. “We have been working on developing metric sizes that will be suitable for Europe which is why this is the perfect time to bring Steve on board. We plan on developing the Coastal brand in Europe to match or even surpass the success we’ve experienced here in the U.S.”

Middleton brings a range of industry experience, having been an installer before owning his own retail showrooms.

“I’ve gained extensive knowledge and contacts throughout the entire European market, especially with the recent successful launch of a Spanish shower pan manufacturer into the UK market,” says Middleton. “Initially, my time will be spent looking for distributors that not only have extensive networks, but can offer Coastal value-added services in terms of PR, advertising and marketing.”

According to the company, Coastal made the decision to expand into the European market based on interest received in its new Gridscape shower door series.