Crowne Architectural Systems CEO Bruno Travalja died in a tragic accident at a work site in New York City,™ has learned.

According to multiple media reports, Travalja fell at least 40 stories while working at a condominium building in Midtown Manhattan Thursday afternoon.

The 52-year-old was reportedly pronounced dead at the scene, at 135 West 52nd Street between 6th and 7th Avenues. An investigation is ongoing.

Crowne, located in North Bergen, N.J., is a supplier and installer of curtainwall, window wall, storefront and other glazing systems.