Crystal Window & Door Systems has promoted Steven Yu to vice president of sales and marketing. Yu assumes the role following time as regional sales manager. He has been with Crystal for nearly 20 years.

Crystal Window & Door Systems has promoted Steven Yu to vice president of sales and marketing.

Yu will direct sales operations across the U.S. and deliver corporate marketing initiatives in his new role. He is responsible for overseeing sales to commercial and residential trade customers behind a team of 36 regional sales managers. He will also direct the company’s marketing department, including new product launches, print communications and customer engagement.

“Steven brought innovative sales strategies first to Crystal’s Mid-Atlantic sales region and more recently to our metro New York City sales region, both with significant results,” says president Steve Chen. “He has demonstrated a tremendous ability to bring complex projects to fruition, grow sales for the company, and market our products to an ever-expanding audience.”

Yu joined Crystal in 2004 as a graphic designer. He previously worked as a website and database application systems developer at Polytechnic University in New York, where he earned his bachelor’s degree in computer science.