DSW Architectural Products (DSW-AP) LLC is now representing Safti First in Massachusetts, Connecticut and Rhode Island.

“Safti First is a premium manufacturer with a strong reputation in the market place that fits into DSW-AP’s mission statement,” says David Williams, principal of DSW-AP. “Their products complement our current product offering and at the same time open up new doors to new market segments.”

Williams began his career in the architectural building products industry more than 30 years ago with Kawneer, where he started in the production management group and later transitioned into sales. He started DSW-AP in 2011 and also represents Peerless Products Inc. and Tubelite Inc.

“We are excited to welcome David to the Safti First team, where he brings to us a level of professionalism that we covet in our architectural representatives,” says Tim Nass, vice president of national sales at Safti First. “He will be an excellent addition to an already world class group of sales professionals.”