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Photo by Messe Dusseldorf.

glasstec is thought of historically as a show for the glazing industry, but some companies also have another market in mind. A number of exhibitors are also focused on architects and meeting their project design, aesthetic and performance needs. glasstec 2014 is underway this week in Dusseldorf, Germany, and exhibitors say they are starting off strong, offering plenty of options in architectural glass.

According to Ralf Klippel, global strategic marketing manager, high performance building solutions with Dow Corning, his company is focused on providing design options that address aesthetics, performance and productivity.

“Architects do come here to learn about glass,” he said, adding they like to be able to see the end product and the finished concept.

Among the company’s featured products is its Transparent Structural Silicone Adhesive (TSSA). This can be used to create a transparent, point-fixed façade that does not require holes to be drilled. Klippel says this provides a seamless appearance without interruption.

Diamon-Fusion International (DFI) is also exhibiting. Russell Slaybaugh, vice president and general manager, said they have been spending an increasing amount of time educating architects about how their easy-to-clean glass products can be used in commercial buildings.

“We have a strong push with architects,” said Slaybaugh, explaining they are working to educate both architects and customers about how these products can help save money.

“Where we are with commercial buildings is where we were in the beginning with shower door glass; some understand the technology, while others are still learning,” he said.

Speaking of learning, Schott Glass also has a number of new products on display, including Conturan glass, which incorporates a durable, anti-reflective, oleophobic (DARO) coating. Dr. Haike Frank, PR manager, said it designed for use in large-size display applications, adding it is resistive to fingerprints and easy to clean.

Frank said the company continues to hear questions from architects and customers about the many possibilities in glass products. She said they are often looking for the multi-functionality of glass. This can include so many products, she added, such as a mirrored surface glass that can also be used as video screen.

Exhibitors at glasstec 2014, encompassing nine halls at Messe Dusseldorf, are offering many new developments and technologies. Stay tuned to USGNN.com™ for more news and video reports from the show.