George Heflin has been named FHC vice president of sales for the Southwest Texas region.

George Heflin has been named Frameless Hardware Company’s (FHC) vice president of sales for the Southwest Texas region. Heflin has more than 40 years of experience in the glass industry, say officials.

In his new role, Heflin is responsible for developing and nurturing customer relationships, identifying new business opportunities and promoting FHC’s glass and glazing products.

“We’re extremely excited to have George Heflin join our team,” says president and CEO Chris Hanstad. “George understands sales, but, more importantly, he understands people and knows how to tap into customer’s needs and relationship building. We are excited to see what he can do for our customers and where that takes us.”

Prior to his new role, Heflin held various roles throughout the glass and metal industry, including stops at PPG, U.S. Aluminum and C.R. Laurence.

Officials say his “deep understanding of glass and glazing products,” along with his experience and presence in the Southwest Texas region, make him an “invaluable asset to FHC’s sales team.”

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