Gamma Curtain Wall has a new name: Gamma North America. Company officials say the new name reflects “a new, seamless, one-unit continental operating strategy in the U.S. and Canada.”

As part of the new strategy, the company has promoted Jim Mitchell to the new position of president of Gamma North America. All of Gamma’ s North American manufacturing and operations will now report directly to Mitchell. Elliot Kracko will remain as chair and continue to focus on business development, customer relationships and strategic planning.
Matthew Baum will now serve as head of Gamma’s U.S. field operations.

“The evolution today into a single North American-wide operating unit reflects our very strong marketplace performance in the U.S. and Canada in 2013,” says Kracko.

Mitchell adds, “This structure and strategy allow us to maximize the effectiveness of all people in the company in one seamless unit, versus a more traditional ‘silo-base’ operating approach separated by company process/function, office location and country.”