GIMAV has elected new team members and created a new visual identity for GIMAV and Vitrum.

A new team was elected at the general assembly of GIMAV, the Italian Association of Manufacturers and Suppliers of Machinery, Systems, Accessories and Special Products for glass processing, on June 23. Michele Gusti, president of OCMI OTG SPA, was re-elected association president.

“I will put my skills to work for our industry, tapping into the experience gained during the last biennium. I know I can count on the valuable input of my colleagues, who will be working alongside me to guide the association,” he said.

Two new team members were added, both making a return to the GIMAV board: Federica Bovone, general manager of Elettromeccanica Bovone Srl, and Michela Pezza, managing director of Fratelli Pezza Srl.

Two new logos, one each for GIMAV and Vitrum, were also displayed during the meeting. The new look is a return to the origins that openly revisits the bond between the association and Italy’s international glass processing technologies trade show, according to a statement from GIMAV.

“There is absolutely no reason to hide this fact; on the contrary, we are very proud of our ties with GIMAV,” says Dino Zandonella Necca, president of Vitrum and president and CEO of ADI SRL and R.B.M. Italia SRL. “Trade show organizers typically tend to be profit-driven and their interests coincide with maximizing the bottom line. Its close relationship with GIMAV, instead, puts Vitrum in a position to consider the real interests of the sector, which the show promotes internationally. The COVID-19 pandemic has unmasked many of those incompatible positions, highlighting how events that claim to have only the good of the exhibitors at heart, were really just interested in revenue.”

In addition to updating the image of the association and the glass industry trade show, the new logo echoes their common origins, summed up in the “V” that closes the name of the association and, like a mirror image, opens that of the show. A stylized Italian flag is a reminder that, underlying both, is Italy’s glass processing technologies industry, according to the announcement.

Although, in large part, the meeting was focused on association business, the industry report and the election of board members, discussion between members also revolved around the Vitrum trade show scheduled for October 5-8, 2021 at Fiera Milano in Milan, Italy.

“Finally, industry players are starting to draw the conclusion that to lose Vitrum would lead, in the medium term, to Italy’s glass processing technologies industry losing its competitive edge in international markets,” said Gusti.

“Globally speaking, there are various well-organized and overall attractive trade fairs, but companies are beginning to have a deeper understanding of how none of those shows will ever be able to play the role that Vitrum does. Precisely because it’s held in Italy, it is, above all, dedicated to reaffirming Italy’s glass industry leadership and promoting the distinctive features that make it an industry of excellence around the globe,” adds Vitrum president Zandonella Necca. “We will work together to make this a great Vitrum, offering exhibitors, in 2021, the best platform to showcase all of their qualities. We have no doubt that the Italian businesses will know how to take advantage of it to further increase their competitiveness in global markets and jump right into the recovery before and better than their international competitors.”