Cardinal Commercial Products' new Skyline Empire shower door was designed in response to the increased demand for exposed rollers or the "barn door" look
Cardinal Commercial Products’ new Skyline Empire shower door was designed in response to the increased demand for exposed rollers or the “barn door” look.

Among the shower door exhibitors at GlassBuild America, there is a general consensus building as to what the future of the market looks like: exposed rollers.

“That’s become a far more popular product,” says Bill Fur, branch manager, Arizona Shower Door.

As for the reason behind this product’s growing popularity, there is no consensus.

“It’s probably because of what they see on HGTV,” says Fur.

Greg Abrams, president of Cardinal Commercial Products, says it’s because “people are into this contemporary theme.”

Arizona Shower Door's new frameless shower doors exhibit the 3/8" panel with the 1/4" door, a popular choice for remodelers.
Arizona Shower Door’s new frameless shower doors exhibit the 3/8″ panel with the 1/4″ door, a popular choice for remodelers.

Second to the exposed rollers trend, Rhonda Jones, account manager at Dreamline, says, “People are looking for as frameless [shower doors] as possible.”

Manufacturers across the board are achieving this up-scale look by using a ¼-inch door with a 3/8-inch panel, which Abrams says “gives the doors a frameless look with a semi-frameless price.”

All the shower door manufacturers also agree on one other thing – 2014 has been good to them thus far.

“Things have gotten a lot better. We’re going to be busy next year [making] a lot of hospitality and high-end shower doors. People are looking for something unique,” says Carol Sturgill, director of marketing/sales at American Shower Door.

The year has been better for Arizona Shower Door as well.

“[It’s been] a lot better than last year. Each year has been incrementally better. We can see the light at the end of the tunnel – that’s the key,” Fur says.

Abrams adds, “[The year] has been very good. [We’re up] 20+ percent.”

GlassBuild America will continue to run through Thursday. Stay tuned to usglassmag.com for the latest updates.