GlasWeld, a designer and manufacturer of restoration tools for the glass industry, announced the addition of Elise Michaels as marketing manager. In her new role, Michaels will focus on social media strategies and online campaigns to promote GlasWeld’s glass repair technology products.

Michaels’ marketing expertise draws on more than 25 years in the radio and television industry, which she left to begin a marketing and web development business in 2005.

“Elise brings a wealth of experience and marketing know-how to our team, is well versed in the tools of her trade and brings creativity and outstanding communication skills to the position,” says GlasWeld general manager Dennis Garbutt. “We feel very fortunate to have her on our marketing team.”