Photo Credit: Grenzebach Group

German machinery company Grenzebach Group recently opened a new showroom. Rudolf Grenzebach, the company’s founder, and his daughter Sonja Grenzebach-Proeller, principal shareholder and advisory board chairwoman, ceremoniously unveiled the “365 Days Grenzebach World” at the headquarters in Hamlar. The company invested four months of planning and more than 2,500 hours of work into the showroom.

“The Grenzebach World combines exhibits and innovations from all our business units under one roof,” says Grenzebach. “This place shows the combined power of Grenzebach: courage, innovation and team spirit. I’m pleased to see various technologies we have created in over 60 years of our company history.”

With 800 square meters, the addition provides enough space for a permanent showroom with exhibits from real customer cases, research projects and prototypes from all business segments. The Grenzebach Innovation Center also contains several training rooms, a workshop and a virtual and augmented reality cell. The company will offer virtual tours, accompanying online seminars or customer meetings in a planned “Grenzebach Studio.”

“Grenzebach’s success story is closely linked to the success of our long-standing customers. We often accompany our partners for decades and work closely together. With the Grenzebach World, we have created an interactive place of meeting, learning and exchange, where our customers, suppliers, partners and employees can get involved and actively help to shape and develop the showroom,” says Steven Althaus, CEO of the Grenzebach Group.