Guardian Glass is launching its “The Invisible Glass” campaign, highlighting the possibilities available to architects using its Clarity anti-reflective glass in exterior building applications.

The campaign, first being introduced in the United Kingdom, “uses humorous and creative messaging to trigger new ideas from architects for glass building designs,” according to a release from the company.

“The fundamental need to make structural glazing virtually invisible can now be met. Architects can create transparent, crystal clear views through the glass, including curved facades,” says Andras Kovacs, product manager at Guardian Glass. “Imagine the world’s skyscrapers without reflections in the glazing. It would definitely have a powerful positive effect on the aesthetics of cities and how each building is perceived and experienced.”

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