Diego Rodriguez

HMI Cardinal has hired Diego Rodriguez as its new vice president of sales and marketing. He has a proven track record for serving a broad customer base, and helping brands effectively enhance company performance and build product value, according to the company.

Rodriguez previously served as the vice president and general manager of the Latin America division of Lixil Water Technology, the parent company of American Standard and Grohe bath and plumbing products. Prior to that, he was the vice president of business development and vice president of sales for Grohe America. During that time, Rodriguez was involved actively in the management of distributor channels and was also responsible for growing the company’s influence in hospitality and architectural spaces. His experience and extensive industry background will work to strengthen and support Cardinal’s marketing and sales efforts for its wide range of product offerings, according to the company.

“Diego represents a key element of the management team we are building here at Cardinal,” says Chris FitzGerald, CEO of Cardinal. “His extensive experience in marketing products closely related to our Cardinal product line positions him to immediately contribute to our efforts to better serve our customers and grow our company.”

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