Eric Liner is the new president and CEO of Hy-Brid Lifts by Custom Equipment.

Eric Liner is the new president and CEO of Hy-Brid Lifts by Custom Equipment. He succeeds Jay Sugar, who retired after leading the company for three years.

Liner has more than 20 years of general management and executive experience in the access and material handling industry. His experience covers sales, product support, operations, finance and new product development. His most recent position was president and CEO for LGMG North America. He also previously served as the executive vice president of the Americas at Skyjack.

“We are extremely pleased to welcome Eric Liner as our new president and CEO,” said board manager Steve Ellis. “Eric’s extensive background in the access and material handling industry is a perfect fit for our vision to expand our product portfolio under our new AXCS brand name and grow our market share in North America.”

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