ICD, a manufacturer of water-based coatings for 35 years, has announced the company will begin operating under a newly extended formal name, known as ICD High Performance Coatings + Chemistries.

“This rebrand strategy isn’t only a name change, it cements ICD’s vision for the future by expanding both our product offerings and promoting our silicone expertise,” says Kris Vockler, CEO and president.

Describing market reach expansion, Casey Anderson, ICD marketing manager, states, “In addition to our B2B architectural, automotive, and decorative/protective coatings, we now manufacture and offer upstream solutions for the broader coatings formulation market. This is also achieved while prioritizing sustainable contributions.”