Some Changes Made

By Debra A. Levy

Since our issues typically come out toward the end of the month, this may
well be the latest “Happy New Year” greeting you get. Just because it’s last
does not mean it’s any less heartfelt. I wish you and your company a very
happy, healthy, profitable and peaceful year.

And, as with most new years, comes some change. That is true here at USGlass
magazine, as well. When our company was born some 25 years ago, the name
“Key Communications Inc.” seemed like a good one for a publishing company.
And it was for a long time. But words evolve as do companies and technology.
Today, “communications” is more closely associated with public relations than
publishing. And even more telling, what we do as a company has expanded in
response to new technology. Our company now publishes print and digital magazines and books, videos and newscasts, online newsletters and e-reports, as well
as the occasional podcast.

The word “communication” just doesn’t cover it anymore. Couple that with the
fact that the company also provides a fair amount of research and consultation
services for and about the glass industry, and you see how really out of date it is.

Just under two years ago, we made the decision to update our name effective the first day of 2018. Key Communications Inc. will now be known as Key Media & Research to reflect
what we do more closely. Of course, when we chose the name two years ago, we had
no idea the word “media” would become controversial but we still believe it and the addition of the word “research” most closely reflects what we do. Nothing else but the name changes—we are still the same corporate entity, just with a new moniker.

As part of this change, we have created a separate and distinct research division
that will be led by Nick St. Denis, our former research editor. Nick has been doing
industry research for Key for a number of years and I am delighted he will now
be leading this division.

But wait there’s more. We are also delighted to announce a new association
marketing partner, the Insulating Glass Manufacturers Alliance (IGMA). Some
of our magazines participate in a marketing cooperative with a major trade association in their fields. Though no association agreements include any editorial,
corporate or other involvement, we do provide a column to the association and
it’s an honor to host the debut of the column IGMA Viewpoints by IGMA executive
director Margaret Webb on page 6. We look forward to working with Margaret and
all of IGMA.

Finally, a personal note of congratulations to our editorial director, Tara Taffera,
who, as I write this, is celebrating her 20th anniversary as an employee here. It’s
been a real honor to work with Tara all these years and to watch her bring her talents, incredible personality and professionalism to work every day. It’s also been a
pleasure for me to have met her as a newlywed and watch as she and her husband
have raised three glorious girls, all of whom look to be just as talented as their
mom and dad. Congratulations, Tara, and thank you.

To view the laid-in version of this article in our digital edition, CLICK HERE.