M-D Building Products Inc. announced it has formed four brand portfolio strategic business units (SBUs), which it says will create efficiencies to strengthen the customer experience. The four units will include M-D Consumer; M-D Manufactured Solutions and Cardinal Aluminum; M-D Pro and Canadian Consumer; and Tower Sealants. The company will continue to operate Morse Industries in Seattle, and Cardinal Architectural in Louisville, as independent operational groups.

Ryan Plotkin

“As the market continues to evolve, we are creating simplicity and greater efficiencies for our customers and partners with a focus on improving consumer experience on a channel-by-channel basis,” says M-D Building Products president Ryan Plotkin. “This strategic formation of our business units occurs as the company experiences another strong year. The strategic business units create multiple career growth opportunities for our employees as we continue investing in our people so they can have long, rewarding careers at M-D.”

Each division’s president, along with the corporate office in Oklahoma City and shared manufacturing services, will report to Ryan Plotkin. Tower Sealants, Morse Industries and Cardinal Architect’s leadership structure will remain in its current state and report to M-D Building Products CEO, Loren Plotkin.

Loren Plotkin

“As a family-owned company, M-D is proud of its rich history dating back more than a century,” says Loren Plotkin. “The new structure promotes greater flexibility to meet consumer demands and respond to industry trends. More importantly, it empowers our team members to be their best and to offer meaningful career path opportunities at M-D. Along with Ryan, our board of directors and the executive team, I am grateful for the strategic thinking and execution in forming M-D’s business units to better position us for sustained success.”

Kipp Collins, based in Oklahoma City, will lead the M-D Consumer business unit. Collins has been with M-D for nearly 17 years in multiple sales and marketing functions, as well as responsibilities related to operations. He previously served as executive vice president of sales and marketing.

Mike Wasson, based in Louisville, will lead M-D Manufactured Solutions and Cardinal

Kipp Collins

Aluminum. He has been with M-D for nearly 15 years and most recently, served as senior vice president of sales leading M-D’s Manufactured Solutions sales and marketing teams. He also oversaw the company’s MetalSource distribution branches.


Joe Comitale, based in Toronto, will lead M-D Pro and Canadian Consumer. He has been with M-D for more than nine years and has worked with the Bengard and Loxcreen companies, which M-D acquired, for over 40 years. Since joining M-D, Comitale has served as executive vice president and president of M-D Canada.

Jared Bringhurst will lead M-D’s shared manufacturing services function as senior vice president. This group will service all SBUs with manufacturing resources as well as engineering, maintenance, raw material purchases and quality. Bringhurst joined M-D a year and a half ago to continue his career in the aluminum extrusion and pro-flooring industries.