Throughout the three-day show in Atlanta, from Oct. 31 to Nov. 2, 2023, visitors will traverse an expansive tradeshow floor featuring numerous exhibitors displaying new technology and products.

GlassBuild America has returned. The annual event opened its doors today in Atlanta’s Georgia World Congress Center, playing host to various global glass, glazing and metal companies.

Throughout the three-day show, from Oct. 31 to Nov. 2, 2023, visitors will traverse an expansive trade show floor featuring numerous exhibitors displaying new technology and products. The event also features educational opportunities where buyers and sellers meet and learn how to solve industry challenges.

For most companies, GlassBuild is the perfect opportunity to showcase new products, meet new customers and network with like-minded professionals.

For most companies, the show, which has historically bounced between Las Vegas and Atlanta, is great for showcasing new products, meeting new customers and networking with like-minded professionals.

Michelle Sabato, a senior marketing communications specialist at Tremco, says GlassBuild is a perfect opportunity to check in with customers.

“We’re here to garner new leads,” she says. “Many of our customers come here, and we like to touch base with them. We also meet up with them after the show. We’re trying to nurture those relationships and gain more customers.”

Among the products Tremco displayed at its booth was TremPro 635+, a fast-curing, single-component, silane-terminated polymer sealant. Sabato explains Tremco is targeting markets, such as Canada, that focus on removing volatile organic compounds (VOC). She adds TremPro 635+ has a fast skin time and cure, is paintable, and is ultraviolet resistant with low VOC that adheres to various substrates.

Bavelloni’s 2023 booth housed several automated systems, including a 10-spindle miter machine with automatic spindle control. The goal of the company’s display is to attract window companies, an area Max Williams, vice president of sales at Bavelloni America, says Bavelloni is not that strong in at the moment. He hopes the automated machines will catch visitors’ eyes.

“Until they have automated equipment, they don’t know what they missed out on,” he says. Fortunately for Bavelloni, many companies are pushing for automation, be it a cutting table or a robotic line. However, Williams says the problem plaguing machinery providers is that many U.S. companies fear the upfront costs associated with automated machines.

Bavelloni’s 2023 booth housed several automated systems, including a 10-spindle miter machine with automatic spindle control.

Williams adds that European companies have a different philosophy, so they are more inclined to turn to automation. They’re much more specialized. He says U.S. companies want to do everything “under the sun,” including making heavy glass, insulating glass, decorative glass, etc. This convolutes what machines are needed.

Sebastian Voss and Adriano Molina Bifulco, both of Benteler, add that many companies fail to see long-term savings over short-term costs. Bifulco, head of sales and operations, says some companies will complain about labor shortages, but when it comes to adding automated equipment, they balk at the price.

“Companies should see the benefit of adding robots and automated equipment,” says Bifulco.

As for GlassBuild’s future shift to Dallas in 2024, Williams says change is a good thing.

“It’s good for the glass industry and America to change it up and put the show in different regions,” he explains. “Texas is booming. We sell a bunch of systems there. It doesn’t seem to stop. I think it’s been our busiest territory this year.”

GlassBuild America 2023 runs through Thursday, Nov. 2, 2023. For more information, be sure to follow USGNN and USGlassmag.com. 

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