Midwest Wholesale Hardware Holdings, the owner of national commercial and residential door hardware wholesalers Midwest Wholesale Hardware, Akron Hardware, Strauss Lock Distributors and Hardware Suppliers Inc. (HSI), has launched a new corporate identity and brand name for the four companies as one organization – Banner Solutions. The rebrand elevates the companies’ focus on comprehensive door opening solutions for both commercial and residential applications, according to the company.

Headquartered in Kansas City, with sales office locations in Ohio, Iowa, North Carolina and Florida, and 11 distribution warehouses nationwide, Banner Solutions is positioned to transform customer expectations in the industry, according to the company.

“We’re proud of what we’ve built with our legacy brands, but we know that history alone won’t take us where we want to go. The future requires a different way of thinking about the things that matter,” says Brendan Deely, CEO of Banner Solutions. “More than having products on hand, it’s anticipating a customer’s needs. More than offering up options, it’s helping each customer make the best decision for the challenges they face. And more than just solving the simple problems, it’s seeking solutions when others can’t or won’t. At Banner Solutions, we’re pushing the boundaries to deliver innovative solutions that transform our industry.”

“We’re rethinking what it means to be a wholesaler. We don’t just want to meet our customers’ expectations, we want to blow them out of the water,” adds Chris Casazza, president of Banner Solutions’ commercial division.

That focus is shared by Dan Swift, president of Banner Solutions’ residential division, who says, “Every interaction is an opportunity to show our customers not just what we do, but who we are at Banner Solutions. From basic to beyond, we are challenging the status-quo so our customers can’t imagine working with anyone else.”