The dynamics of installing architectural glass and glazing systems—and what it takes to grow and operate a glass business—will be featured this weekend, as one of the largest contract glaziers in the U.S. will be highlighted on national television.

New York City-based contract glazier W&W Glass, which also supplies structural glazing systems nationally, will be featured on Kathy Ireland’s weekly television program Worldwide Business. The segment will air Sunday, November 12 at 5:30 p.m. on Fox Business Network during its sponsored programming. It will also air on Bloomberg International.

Jeff Haber and Kathy Ireland.

In the feature, managing partner Jeff Haber sits down with Ireland to discuss the intricacies of glass enclosure systems and W&W’s position in the industry. The company is run by Haber and fellow second generation family members Mike, Scott and Howard Haber. It was founded by brothers Ron and Jerry Haber.

“We were contacted by production assistants at the beginning of the year,” says Jeff Haber. “They had come across our name in different publications and lists, and had seen some of our work. They wanted to know more about us—to hear the story of a family business growing to dominate a market like New York City.”

Haber filmed the sit-down studio segment with Ireland in Los Angeles, while Mike and Scott worked with the program’s crews on site in New York and Howard in Washington. “They seemed to be really interested in the level of quality, sophistication and complexity of the work we do,” says Jeff Haber.

Ireland’s team also asked for access to architects, developers and other people W&W works with, conducting its own research and interviews with them. “The takeaway is that it’s a collaborative effort between the owner, the architect, engineer and glazing contractor to execute these projects,” says Haber.

The program will give those outside the glass and glazing industry interesting insight into how projects are accomplished.

“We think it will help demystify the industry a little bit,” he says. “In showing these installations, you can see what goes into creating these facades and structures. Those points are not unique to W&W. It will show the glass industry in a positive light, show the uniqueness in what we do as an industry and remind everybody who likes to buy and build these types of facades that it’s not so easy.

“Some of the installation footage will be fascinating to the layman and the novice in the glass industry, to see how curtainwall gets installed on a building—the number of people it takes, the logistics, and other things they may not understand.”

W&W’s position in the New York City market has allowed the company to be a part of the construction of many interesting buildings.

“[The production team] wanted to get a flavor of the diversity of work we did,” says Haber. “We’re fortunate that we operate in a unique market where we have the opportunity to work on some really fantastic, cutting-edge projects. … And it was interesting for us to look back at the huge body of work we’ve been able to do over the years. When you’re busy, you don’t have the time to reflect on what you’ve done, but looking back, it’s really been some interesting work.”

A side benefit for Haber was being able to see the television production process from behind the scenes—and the many hoops that needed to be jumped through for this program in particular.

“There was a lot of filming, covering different projects and coordinating permits,” he says. “It was an interesting process to see.”

Here is an excerpt of the segment: